BERTRAND MALLET - Inchcape
BERTRAND MALLET - Inchcape
BERTRAND MALLET - Inchcape
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Operational focus on our top 5 priorities to deliver ourCustomer 1 st strategyGrowingmarketshareIncrease presence and focus on entry-levelmodels in all model lines, providingcustomers for a “first time access” in thepremium segmentExpand countrywide network throughindependent dealers to establish presencein new regions / citiesLeverage new product launches, inparticular the new 1 seriesTrafficLeads/TrafficTest drives/TrafficOrder/ TrafficGrowingaftersalesImprove asset utilisation throughoptimisation of current processes with<strong>Inchcape</strong> AdvantageExpand BMW Spa concept to increasecustomer loyalty, even after the warrantyperiodEnquiriesBooking/EnquiryIntakes/Enquiry