BERTRAND MALLET - Inchcape
BERTRAND MALLET - Inchcape BERTRAND MALLET - Inchcape
Operational focus on our top 5 priorities to deliver ourCustomer 1 st strategyOptimise price positioning through careful analysis of price elasticity by segmentand by modelImprovingmarginSteer communication towards monthly costs rather than pure price / discount,focusing on total cost of ownership including F&IAllocate a disproportionate marketing spend to higher margin modelsImprove accessory sales through better understanding of customer needs duringthe car sales processControllingworkingcapitalClosely monitor stock level to align with market volume expectationsFully leverage Balkans common stock approach to further reduce inventorySelectivecapitalexpenditureState of the Art facilities – limited maintenance capex requirement
Inchcape BalkansThe Balkans region, after almost a decade of robust growth, has been impacted by thedownturnAfter two very difficult years, we now expect the industry to gradually recover as of 2011The Balkans markets also represent a structural opportunity linked to the age of the carparc, one of the oldest in the EUWe have developed one of the strongest networks, giving us a strong regional footholdand a fantastic springboard for future growthOur brands have a strong image in these countries, especially in Bulgaria where ourmarket leadership has been reaffirmedThe Balkans were profitable in 2010 despite the significant impact of the downturn andshould benefit from a strong operational leverage during the recovery cycle
- Page 2 and 3: Market OverviewRomaniaDistributionR
- Page 4 and 5: Romania Automotive OverviewLarge co
- Page 6 and 7: Bulgaria Commercial OverviewSmaller
- Page 8 and 9: Bulgaria - Total Industry Volume 20
- Page 10 and 11: Our top 5 PrioritiesGrowingmarketsh
- Page 14 and 15: Ethiopian Market
- Page 16 and 17: Ethiopia Commercial OverviewA very
- Page 18 and 19: Our top 5 PrioritiesGrowingmarketsh
- Page 20 and 21: Operational focus on our top 5 prio
- Page 22 and 23: South American Market
- Page 24 and 25: Chile Commercial OverviewRich count
- Page 26 and 27: Chile - Total Industry Volume 2008
- Page 28 and 29: Peru Automotive OverviewStrong grow
- Page 30 and 31: Our top 5 PrioritiesGrowingmarketsh
- Page 32 and 33: Operational focus on our top 5 prio
<strong>Inchcape</strong> BalkansThe Balkans region, after almost a decade of robust growth, has been impacted by thedownturnAfter two very difficult years, we now expect the industry to gradually recover as of 2011The Balkans markets also represent a structural opportunity linked to the age of the carparc, one of the oldest in the EUWe have developed one of the strongest networks, giving us a strong regional footholdand a fantastic springboard for future growthOur brands have a strong image in these countries, especially in Bulgaria where ourmarket leadership has been reaffirmedThe Balkans were profitable in 2010 despite the significant impact of the downturn andshould benefit from a strong operational leverage during the recovery cycle
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