BERTRAND MALLET - Inchcape

Operational focus on our top 5 priorities to deliver ourCustomer 1 st strategyGrowingmarketshareIncrease brand power through innovativemarketing campaigns, including local content toimprove the reach and empathy for the brandFully leverage new model launches, with acommunication focus on qualityImprove value for money perception through 5year warranty programTrafficLeads/TrafficTest drives/TrafficOrder/ TrafficGrowingaftersalesImprove aftersales performance throughfocused actions aimed at improving customerretention, including post warranty periodSpecific offers for fleet customersInnovate in accessories range to increaseproduct attractivenessPlatinum warranty (5 year extended warranty)for cars sold before January 2010EnquiriesBooking/EnquiryIntakes/Enquiry