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Long-Term Trends And Strategic ImplicationsLong-Term TrendsEmerging markets growthStrategic Implications– Capitalize and expand established EM footprintEM economic decoupling– Capture increasing cross-border trade andpayment flows (globally and intra-regionally)Reduced access to non-bank financial funding– Lower reliance on wholesale funding– Match fund local assets and depositsHigher urbanization andtechnology usage– Focus consumer strategy on key metropolitanareas and digital distributionCustomized solutions– Refocus strategy on clients, not products5
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