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Citicorp – North America Consumer Banking3rd largest issuer of cardsLend-centric model under pressure:− Legislative and regulatory limits onrisk-based pricing− Consumer deleveraging, spendingless− Smaller but more profitable business23MM open accountsRedefining business model$83B of managed (1) loans− More reliance on convenience ofpayments$167B in annual sales, ~2 billion purchasetransactionsReengineering cost base to make it morevariableAverage spend of ~$8,900 per activeaccount, average balance of ~$4,400(1) Managed metrics are non-GAAP financial measures. Please see page 33 for additional information on these measures.21