Iran Kandelous 2011 - Growing Inclusive Markets

Figure 2: A Business Model Based on Connecting Outsiders to LocalCommunityImpactsKandalous Group’s pro-poor business has created positive results both for the investor and thecommunity. In addition to usual business performance measures, some of economic, social andenvironmental results of the company’s efforts can be linked to some of the MillenniumDevelopment Goals (MDGs).ECONOMIC IMPACTThe Group’s performance has shown its merit to benefit the private investors and localcommunity simultaneously. The annual sale of the company in the recent years has been aroundUS$12 to 15 million. Table 3 shows the sales figures in domestic and international markets.Table 3: Production Capacity of Different ProductsYear Sales (1000 US$) Export (1000 US$)2006 880,000 67,0002007 1,200,000 80,0002008 1,400,000 80,0002009 750,000 (first 6 month)Source: CEO of Kandelous GroupCase Study ● Kandelous Agro-Industry Group 15