2007 Shareholder Review - Coca-Cola Amatil

2007 has been markedby the delivery on all ofthe primary businessdrivers identified inour strategic reviewin April 2007.1. Expand theproduct portfolioWe have continued to expand ournon-alcoholic beverage portfoliowith a number of successful newproduct launches, includingPumped flavoured water, newPowerade Isotonic flavours,Goulburn Valley premium juice,smoothies and fresh flavouredmilk and the Kirks SugarFree range.2. Develop an alcoholicbeverages businessin Australia andNew ZealandIn alcohol, we launched ourpremium beers – Peroni, PilsnerUrquell and Miller Genuine Draft –in New Zealand. Miller Chill waslaunched in Australia, the firstsignificant beer innovation inAustralia for many years, and wealso successfully launched JimBeam & Zero Sugar Cola.CCA’s rapidly-growing alcoholbusiness generated over $300 millionin revenue 1 in 2007 from the sale ofPacific Beverages’ premium beersand the Maxxium spirits portfolio,delivering solid incremental earningsto CCA.3. Maintain ourcommitment toIndonesia, PNG and FijiAdditional capital investment inIndonesia over the last two yearsin new can, PET and hot-fillproduction capacity continuedto drive profitable growth in themodern food store channel.4. Create a world-classoperating systemThe integration of CCA’s Australianand New Zealand beveragebusinesses delivered savings in2007 of over $10 million fromimproved revenue managementinitiatives and procurement savings.And further opportunities have beenidentified for 2008.The investment in a new technologyplatform across Australia and NewZealand is expected to deliver manyprocess and operating efficienciesto the organisation and will bephased in over the next few years.1 Includes Maxxium revenuewhich is not reported in CCA accountsCCA Shareholder Review 2007 3