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Complementary General Education Component in ... - Inforoute FPT

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COMPLEMENTARY GENERALEDUCATION COMPONENTGett<strong>in</strong>g Down to Bus<strong>in</strong>essOBJECTIVESTANDARD3.2 Appropriate choice of location3.3 Clear description of the target market andclientele3.4 Realistic demand forecast3.5 Appropriate verification of legal requirements3.6 Accurate estimate of potential <strong>in</strong>come4. To establish the characteristics oftheir offer.4.1 Application of techniques for gather<strong>in</strong>g<strong>in</strong>formation about the target clientele’sexpectations4.2 Clear description of the characteristics of theproduct, service or event4.3 Accurate determ<strong>in</strong>ation of sales price4.4 Estimate of break-even po<strong>in</strong>t4.5 Accurate determ<strong>in</strong>ation of the distribution ofthe offer to clientele5. To establish the communication plan.5.1 Consideration of the characteristics of theoffer5.2 Consideration of the characteristics of theclientele5.3 Choice of the appropriate advertis<strong>in</strong>g andpromotion methods6. To plan the implementation of theproject.6.1 Accurate estimate of the need for facilities,equipment and raw materials6.2. Accurate identification of potential suppliers6.3 Establishment of the steps <strong>in</strong> the process ofproduc<strong>in</strong>g a product or provid<strong>in</strong>g a service6.4 Accurate determ<strong>in</strong>ation of labour needs6.5 Clear description of each jobEntrepreneurial Spirit <strong>in</strong> College 2007C 31

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