volume 1 issue 9 2008 - Mobile Production Pro

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CredentialsOttoOtto Printing:“Tricked Out” Lamanationscustomer service representatives get asked all the time, “What do youhave that’s new?” And, while there are always a dozen or more ongoingexperiments in-house at the Dayton, Kentucky plant, very few of them ever meet thestringent requirements for cost-effectiveness and high quality on which Otto insists.Over the years, Otto hasprinted passes on many differentstocks, from plain old paperto clear polyester. One of themost popular is the ever-changingholographic foil.Otto had printed passes on foilsin the ‘70s, but the laser laminategrew out of a conversationwith some tour personnel inthe early ‘80s. Otto’s peopleextended electronic fingersaround the world searching formaterials and processes thatwould let the company bringthe technique from an expensivenovelty into the realm ofa cost-effective, counterfeitresistantproduct that any tourcould use.Over a period of months, Otto developed the techniques necessaryto print on this most difficult of materials. Since the company hadearlier perfected the ability to print full color on adhesive satin, confidencewas high, and justified. With very few miss-steps, the productwas added to the line and has been a staple ever since.ottoprint.comEnter the digital age. Since nearly any image can bereproduced with a color copier, or a cheap scannerand Photoshop, the demand for holographic foil onlaminates has only increased. The metallic appearanceand shifting reflections of laser foil cannot becopied.Over the years, as ever-more of Otto’s productionhas been changed over to digital techniques, constantchallenges have been faced. As always, the company’sdesigners and production engineers have combed theworld for answers and have found solutions.This past summer, first on a Paul Simon tour, then on some passorders for the Police, Live Nation, and the Moody Blues, Otto hasdeveloped the ability to print with a special process that offers a hugeamount of new advantages.16 mobile production monthly
Actual Photograph2007 Mini CooperWeight: 2635 lbs. unladen weightWhat are theadvantages you ask?The first advantage:actual pass for proofingInstead of sending a soft proof andletting the customer imagine whatthe pass will look like on the foil, wecan print the actual pass on the holographicfoil and send to our customersfor approval.The second advantage:faster turnaroundGiven the desired stock in-hand, laserlaminates can be turned around in 24to 48 hours.The third advantage:flexibilityOtto can print barcodes from aspecial chart, variable data, serialnumbers, names and/or photos, righton these holographic laser laminates.Otto believes if are the only passprinters in the industry who offersthese services. Short runs are a snapwith orders as few as 25 laser laminates.Otto can also make you one ofsomething, if you want it.Introducing The Kind of Road Cases...That Others Only Dream of BuildingBORN ON THE ROADVisit us at www.stagegear.com(877) SHOWDAY - (877) 746-9329Have you ever thought a road case would be anobject of desire? Not just a portable home for yourdelicate equipment, but a cutting-edge display of moderntechnology, premium materials and unrivaleddurability. Whether you are a mobil church or thelargest world touring company, Stagegear cases aredesigned to anticipate and meet your needs over roughroads. Once you have experienced the unparalleledperformance of a Stagegear road case, you will see why ourloyal customers around the world can’t live without them.© <strong>2008</strong> StagegearThe fourth advantage:PRICEOtto can produce these holographicfoil laser full color passes for as littleas $1.95 each in a quantity of 500.One-sided or two, with names or not,in ink only, or with a second (or thirdor fourth) image in foil over the top,these new “tricked-out” laminates willadd style and flash to your tour kit,and protect your security from eagercounterfeiting fans. 5mobile production monthly 17
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Page 3: “The KSM9 microphoneis the most e
Page 6 and 7: FROM THE PublisherLarry SmithWow, w
Page 8 and 9: SoundMIPRO ON TOUR WITHTHE SINGING
Page 10: SoundAGORA TAKES SINGLE BIGGEST SD7
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Page 15 and 16: It’s not a battle you want to try
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Page 21 and 22: TONIGHT, YOUR BAND WILLMOVE 34,982
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Page 40 and 41: “Sparkles”Def leppardon Tour wi
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Page 46: ADVERTISER’S IndexHigh quality pr

volume 1 issue 9 2008 - Mobile Production Pro

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