NEW MODELS FOR A NEW WORLDStella’s Circle and the Hungry Heart CaféIn 2008, in St. John’s Newfoundland, Stella’s Circle opened the doors of theirsocial enterprise, the Hungry Heart Café. Their mission: to transform the livesof individuals in ways that engage the entire community. The Hungry HeartCafé achieved this by providing culinary arts training to under-skilled vulnerableindividuals while delivering great food using locally-sourced ingredients. Sincethen, the Hungry Heart Café has grown, provided countless opportunities, andbecome a community destination for feel-good healthy dining.In 1945, Dr. Stella Burry, a social entrepreneur and community pioneer, foundedEmmanuel House to provide food, shelter, friendship, and counselling to thosein need. Emmanuel House became Stella’s Circle which has changed with thetimes. With a growing economy and vibrant labour market in Northeast AvalonSt. John’s, the staff at Stella’s Circle has grown organically and seized theopportunity to link the shortage of skilled workers in the food service sectorwith supports and high quality training that match their needs.When Stella Burry Community Services acquired the W.J. Murphy Store atRawlins Cross, an old multipurpose building, and after an encounter with socialenterprise innovators Seattle-based Catalyst Kitchens, a partnership was formedand a plan was developed to create a social enterprise. The Hungry Heart Cafeoperates as both a training facility and a viable social enterprise wherecommunity members can enjoy fresh healthy meals prepared by trainees.As the Hungry Heart’s operations have grown, so have the number of clientsand range of services. The café has moved into the catering business withcontracts for daily meal services. This has led to the creation of a separatetraining facility that gives clients predictable daily training opportunities.Adopting a proven development model from Catalyst Kitchens, the HungryHeart Café has implemented an intensive two-tiered training model with a 13week-rotation at each tier. Under the direction of skilled culinary professionals,trainees learn food preparation skills, sanitation and safety, proper foodhandling, a la carte dining service and customer service and catering standards.The comprehensive training program gives graduates the education, skills andexperience, that makes them ready for the workforce.More than training, Stella’s Circle provides its clients the supports they need tosecure employment. This includes mentorship and peer support programs.Over time, the Hungry Heart initiative is learning to balance the dynamictensions between running an income-generating service and achieving theirsocial mission.Rob McLennan, the Director of Stella’s Circle of Social Enterprise says,“Customers will come in and try based on the social mission, but they will onlycome back if the food and service is of quality.”McLennan, R. (2012, December 4). Telephone interview with John MacLaughlin.20 • <strong>Uncharted</strong> <strong>Territory</strong>: Can Social Innovation Revitalize Literacy and <strong>Essential</strong> <strong>Skills</strong> Programs?
NEW MODELS FOR A NEW WORLD4.5 Social Finance - Investments Based on Outcomes“Social finance” refers to financial investments that deliver social and/orenvironmental benefits, and in most cases, an economic return. Social financeis an alternative financial model that encourages positive social orenvironmental solutions that are neither purely supported by philanthropicnor financial investment (MaRS Centre for Impact Investing, retrieved 2012).This term generally refers to activities such as community investing,microfinance, and social impact bonds, as well as sustainable business andsocial enterprise lending. The approach inherently includes fundingmechanisms that are explicitly tied to performance-based measures oroutcomes.In the past, the social sector was often viewed one-dimensionally as aphilanthropic activity where funding relied on government grants, privatedonors and foundations. It was understood as a field for the “public good”.Returns on investment were rarely considered and outcomes were, generally,demonstrated through personal narratives rather than quantifiable measures.A broader definition and understanding is emerging. In this new model, thetraditional walls between social activities and for-profit activities are beingerased. New forms of organizations, non-profit or for-profit, combineelements and practices from financial institutions, start-up operations,technology companies and grass root social innovations to create new formsof enterprises that may be more sustainable financially, socially andenvironmentally (Social Innovation Generation, retrieved September, 2012).While most other forms of social finance include some type of financial returnon investment (ROI) in the traditional sense, outcome-based grant makingand social impact bonds (SIBs) are different.4.5.1 Outcome-based grantsOutcome-based grant making is driven by investors’ efforts to increaseaccountability, achieve greater impact and produce greater social return oninvestments (SROI). This approach uses research and data from pastinvestments to increase both accountability and effectiveness of the intendedoutcome.<strong>Uncharted</strong> <strong>Territory</strong>: Can Social Innovation Revitalize Literacy and <strong>Essential</strong> <strong>Skills</strong> Programs? • 21