Uncharted Territory - Essential Skills Ontario

NEW MODELS FOR A NEW WORLD4.2 New Corporate Models4.2.1 Corporate Social Responsibility (CSR)While a traditional for-profit organization might not be a social enterprise, asocially responsible business may still create and achieve positive socialchange indirectly through its practices, operations and philanthropicendeavours – something known as corporate social responsibility (CSR). CSRis defined as the way businesses integrate social, environmental and economicconcerns into their values and operations in a transparent and accountablemanner. Government recognizes that CSR is important to business successand plays a central role in promoting values and contributing to thesustainable development of communities (Department of Foreign Affairs andInternational Trade Canada, Retrieved 2012).CSR practices can include shared value activities such as creating a charitablefoundation, paying fair wages, reducing environmental footprints, raisingmoney for social causes and providing volunteers to help with communityprojects.Michael Fergusson – A Social EntrepreneurA 2012 finalist for Ernst and Young Social Entrepreneur of the year, Michael Fergusson is the ChiefExecutive Officer and founder of Ayogo a game company driven by the idea that playing is one of themost productive things we can do. As an entrepreneur and innovator on the web for over 15 years,Michael has developed games and applications that millions have played on computers and Smartphonesall over the world.Ayogo uses the application of game-design principles to solve problems or accomplish goals that are notdirectly related to games or play. For example, one of Ayogo’s latest projects, I[♥]Jellyfish is designed tohelp children learn to manage their heart rate in order to improve their fitness. Michael is a Canadianinnovator, proving that technology, games and social entrepreneurship can come together in meaningfulways and “nurture human connections, motivate and educate people and promote health and wellness”(Ayogo, 2012).From Ayogo. About. Retrieved September 12, 2012 from http://ayogo.com/about/Uncharted Territory: Can Social Innovation Revitalize Literacy and Essential Skills Programs? • 15