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ACG's 2014 Optional Friday Coursesacg practice management courseThe Optimal GI Practice of the Future – Understanding and EmbracingChange to Improve Your PracticeFriday, October 17, 2014 • 7:30 am – 4:45 pm • Room 121ABCCourse Co-Directors: Michael S. Morelli, MD, CPE, FACG, and Joseph A. Cappa, MD, FACGACG Members/Fellows: $275ACG Resident/Trainee/Candidate Members: $0ACG Allied Health Members: $200ACG NP/PA Members: $200Non-Members: $300Practice Managers: $200Learn strategies to improve, change andadapt your practice to remain successful.Join Course Co-Directors Michael S.Morelli, MD, CPE, FACG, and JosephA. Cappa, MD, FACG, or the ACG 2014Practice Management Course that focuseson efficient practices in areas of interestto the clinical gastroenterologist.course available onCourse DescriptionLearn innovative techniques and ideas that can be readily incorporatedin your practice, whether large or small, and strategiesfor success from leaders in the area of practice management.The Optimal GI Practice of the Future – Understanding andEmbracing Change to Improve Your Practice is designed to providepractitioners with both a broad-based understanding of thecurrent GI practice landscape and with focused recommendationson how to improve the clinical and business aspect of theirpractices.The 2014 Practice Management Course will provide up-to-dateinformation about the state of practice management, includingtrends, changes in regulations and laws, and best practices toeffectively manage a gastroenterology practice in today’s uncertainenvironment.A boxed lunch will be provided to all registered attendees.AccreditationThe American College of Gastroenterology is accredited by theAccreditation Council for Continuing Medical Education (ACCME)to provide continuing medical education for physicians.The American College of Gastroenterology designates this liveactivity for a maximum of 8.5 AMA PRA Category 1 Credits.Physicians should claim only the credit commensurate with theextent of their participation in the activity.For more information on ACG 2014 and to register, visit www.acgmeetings.gi.org.106:30 am Continental Breakfast7:30 am Welcome and IntroductionsMichael S. Morelli, MD, CPE, FACGJoseph A. Cappa, MD, FACGsession 1: Fundamentals in Practice Management7:35 am Presidential Address: Gastroenterology Practice in aValue-Based System: Preparing for the (Not-So-Distant)FutureHarry E. Sarles, Jr., MD, FACGDiscuss government issues and payor issues pertinentto GI practice in the year 2014, understand the majorreimbursement issues that GI practices will encounter in thenear future and learn how to prepare for them, and recognizethe key drivers of practice value – efficacy, cost and patientsatisfaction – and how to leverage them with payers and healthsystems.8:05 am Developing and Expanding Your Patient Base: PracticalSuggestions and Proven MethodsJames A. Turner, Jr., MBA, MHSMarket your practice directly to patients and referringphysicians, assess the value of branding your practice, andidentify ways to utilize marketing metrics to obtain the bestreturn on investment for your marketing dollar.8:25 am The Patient Portal: Enhancing the Quality of Care andPatient Satisfaction ExperienceJames S. Leavitt, MD, FACGDefine a patient portal and how to implement one in yourpractice, use a patient portal to improve scheduling optionsfor your patients, and use a patient portal to communicate testresults in a safe and efficient manner.FacultyCourse Co-Director – Michael S. Morelli, MD, CPE, FACGCourse Co-Director – Joseph A. Cappa, MD, FACGCraig Bakken, MHA, CMPEFrank Chapman, MBADelbert L. Chumley, MD, FACGViju P. Deenadayalu, MDH. Gordon France, MDReed B. Hogan, MDJames S. Leavitt, MD, FACGArnold G. Levy, MDKathleen A. Mueller, RN, CPC, CCS-P, CMSCS, CCC, PCSJeffry Nestler, MDChalmers M. Nunn, Jr., MDBergein F. Overholt, MD, MACGHarry E. Sarles, Jr., MD, FACGBrijen J. Shah, MDJames A. Turner, Jr., MBA, MHS