Výroční zpráva\Annual Report - CETELEM ČR, as

Highlights of 2006
Moving of the company’s seat (February/March 2006)
As Cetelem successfully grew, it needs to concentrate its staff. At the beginning of 2006, the whole Prague section of the company
moved to new offices in Praha 5 – Anděl; the registered office of the company was changed accordingly.
Cetelem’s new logo (April 2006)
In 2006 Cetelem changed its logo globally. From April 2006 the new Cetelem logo, which had replaced the previous one from 1993,
was gradually implemented also in the Czech Republic. This logo symbolises a dynamic and modern company. Its purpose is to support
the unified and strong Cetelem brand.
Opening a branch in Ústí nad Labem (May 2006)
In May Cetelem opened another of its branches, this time in Ústí nad Labem. The branch focuses mainly on granting Cetelem Personal
Loans, clients can also obtain Aura credit cards there, and the department that provides Small Loans is also settled there.
Ten years of Cetelem in the Czech Republic (October 2006)
In October 2006 Cetelem in the Czech Republic celebrated its tenth anniversary and on this occasion Cetelem prepared for its clients
a special offer of “birthday” products.
Interest-free period for credit cards (October 2006)
From October 2006 Cetelem introduced for all its credit cards, both new and existing, an up to 50-day interest-free period to all noncash
transactions.
Cetelem a member of APEK (October 2006)
In October 2006 Cetelem became a member of APEK, Asociace pro elektronickou komerci [Association for Electronic Commerce].
Motor Vehicle Financing management unit (October 2006)
In October 2006 an independent Car Segment Direction was demerged from Commercial Distribution Direction. The new management
unit was able to better focus on the development and specifics of automobile and motorcycle financing therefore.
Alena Ludrovská the most prominent woman in Czech business (November 2006)
Alena Ludrovská, Chairman of CETELEM ČR, a.s., Cetelem director for central Europe, and member of the Cetelem Group’s Executive
Committee, was declared the most important lady manager in the Czech Republic in the poll organised by Hospodářské noviny.
Development of new distribution channels (November 2006)
In 2006 Cetelem started to use alternative distribution channels for distributing its loan products. Through its trading partners’ distribution
networks it started to offer Cetelem Personal Loans and Aura credit cards to selected target groups.
VÝROČNÍ ZPRÁVA\ANNUAL REPORT 2006 9