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INSTITUTIONALIDENTITYMANUALv.1.0 / January 2008

0. INDEX OF CONTENTS1. The Brand ........................................................................................................... 52. The symbol ....................................................................................................... 63. Logotype Composition ............................................................................... 74. Correct Applications ................................................................................... 85. Incorrect Applications ................................................................................ 96. Institutional Colours ...................................................................................10

1. THE BRAND: LOGOTYPEThis is the brand of AEPJ. It is composed by a typographical symbol and aline tag. According to its final application, it can be used in a way or another.The symbol with the 'Jewisheritage' tag line may be limited to applications in connectionwith AEPJ website (www.jewisheritage.org).association européennepour la préservation et lavalorisation de la cultureet du patrimoine juifsMINIMUM RESOLUTION: 20mm.MINIMUM RESOLUTION: 20mm.MINIMUM RESOLUTION: 40mm.MINIMUM RESOLUTION: 40mm.association européennepour la préservation et lavalorisation de la cultureet du patrimoine juifsassociation européennepour la préservation et lavalorisation de la cultureet du patrimoine juifs

3. LOGOTYPE COMPOSITIONThe logotype and its tag line can be composed in two different ways. One version with the tag lines beneath the symboland another one with the tagline at right. The proportions must be always the ones presented here. In no case can bewritten or redesigned its elements again as their kernings and interlines have been retouched.association européennepour la préservation et lavalorisation de la cultureet du patrimoine juifsassociation européennepour la préservation et lavalorisation de la cultureet du patrimoine juifs

4. CORRECT APPLICATIONSThese are the correct applications of the logotypeaccording to the printing options or the backgroundcolour where the logotype is placed. All applicationsdifferent to these are incorrect.Application in colour over white backgroundApplication in black over white backgroundApplication in colour over dark backgroundApplication in white over dark backgroundApplication over dark backgroundApplication in white over dark background

5. INCORRECT APPLICATIONSBelow some examples on incorrect applications of the logotypeThey can be considered erronial.Application in brown (symbol + tagline)Application with inverted coloursApplication with inverted colours over dark backgroundApplication in white over light backgroundApplication in black over dark backgroundApplication in black over dark background

6. INSTITUTIONAL COLOURSThese are the basic palette of the brand.For the printing applications, it is recommended to usethe brown ink (Pantone 471) as a direct ink.In other words, if a printed piece need quatricomy, thebrown ink must be added as a fifth.PANTONE 1365PANTONE 471PANTONE 534