FOR IMMEDIATE RELEASE - El Pollo Loco

FOR IMMEDIATE RELEASEEl Pollo Loco Debuts Two New Flavor-Packed Chicken BurritosThe Flame-Grilled Leader expands its Burrito offering to include Roja Wet and Chicken Avocado BurritosCalling all burrito lovers! El Pollo Loco’s culinary experts have expanded its Grilled ChickenBurrito line-up with the addition of two new, hand-made Chicken Burritos.The new Grilled Chicken Burritos will be available in all El Pollo Loco restaurants beginningMarch 3, and five varieties mean there’s a Grilled Chicken Burrito to please every pallet. All featureplenty of the chain’s signature citrus-marinated, flame-grilled chicken and are wrapped in a large flourtortilla grilled to mouthwatering perfection. Below is a rundown of the two new burrito sensations:• The Roja Wet features El Pollo Loco’s signature flame-grilled chicken combined with pinto beans,pico de gallo salsa, fresh cilantro, diced onions and melted Jack cheese wrapped in a flour tortilla andsmothered in Colorado sauce—then, topped with more fresh cilantro, Cotija cheese and served withfresh, hand-made guacamole and sour cream on the side—available for a limited time only.• The Chicken Avocado features El Pollo Loco’s signature flame-grilled chicken, fresh avocado,crisp shredded cabbage, pinto beans, pico de gallo salsa, fresh cilantro, melted Jack cheese and oursignature Creamy Cilantro dressing.“With the launch of the Roja Wet and Chicken Avocado Burritos, we’re continuing ourcommitment to go above and beyond to combine fresh ingredients in new ways that deliver trulycraveable burritos you won’t find anywhere else,” said Ed Valle, chief marketing officer for El PolloLoco. “We’re using our fresh guacamole, signature hand-made salsas and dressings to complimentthe delicious taste of our citrus-marinated, flame-grilled chicken.”Additionally, El Pollo Loco is also offering a great deal on its delicious flame-grilled chicken.From now until mid-April, consumers can purchase twelve pieces (legs and thighs) with free tortillasfor just $12.El Pollo Loco will communicate the new additions to its burrito line and leg and thigh offer toconsumers through a multimedia campaign which includes new television commercials in bothEnglish and Spanish language, which are set to air in select west coast markets beginning March 5,2012.In addition to television advertising, a wide mix of point-of-purchase materials will be used topromote El Pollo Loco’s new offerings, including window clings, interior signage, register displays anddrive-thru communication.

ABOUT EL POLLO LOCOHeadquartered in Costa Mesa, California, El Pollo Loco, Inc. currently operates nearly 400restaurants located primarily in California, with additional restaurants in Arizona, Connecticut, Illinois,Nevada, Texas and Utah. El Pollo Loco’s menu features its signature citrus-marinated, flame-grilledchicken in individual and family-sized meals served with warm tortillas, freshly prepared salsas andan assortment of sides. El Pollo Loco also serves a variety of Mexican-inspired entrees featuring thechain’s citrus-marinated, flame-grilled chicken, including Pollo Bowl® entrees, grilled chicken salads,grilled burritos, tacos and more.Contact:Christina FumiaEl Pollo Loco, Inc.714.599.5230cfumia@elpolloloco.comFor more information, visit www.elpolloloco.com.Follow El Pollo Loco on Twitter: http://twitter.com/ElPolloLocoLike El Pollo Loco on Facebook: http://www.facebook.com/ElPolloLoco###