International-Business-Dr-R-Chandran-E-book

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International Business- Dr. R. Chandran
image in India for the first three years and generation of revenue and
profits has been considerable, as they have expanded to semi-urban
and rural India as well. Today their market share and penetration
levels have gone far ahead of other players in India.
7. Incentives and business impact
Companies, which are involved in international business, enjoy fiscal,
physical and infrastructural incentives while they setup business in the
host country. The Aditya Birla Group enjoyed such incentives in
Thailand and Indonesia. All such incentives contribute to the company
to enjoy multiple advantages like economies of scale, access to import
inputs, competitive pricing and aggressive promotion.
8. Lobour advantage
Many companies have a highly productive lobour force. Their unique
skills may not be available throughout the world. Manufacturing units
in India have consistently performed well, whether in a diamond
industry, handicraft, woodwork or leather. Companies nurture the
skills of the artisans and win world markets. Knitwear, handlooms,
embroidery, metal ware, carpet weaving, cashew processing and
seafood call for cost-effective lobour force. India is endowed with
such skills.
9. New business opportunities
Many companies have entered in to business abroad, seeing unlimited
opportunities. National foreign trade policy emphasizes focus
markets. Enormous amount of growth potential is untapped in Latin
America, Sub-Saharan Africa, CIS countries and China.
10. Emergence of SEZ’S, EOU’S, AEZ
Current approvals of Special economic zones, Agrizones and
Technology parks by Ministry of Commerce & Industry give new
dimensions to international business. The companies setting up units
in SEZ’s enjoy innumerable benefits and competitiveness.
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