International-Business-Dr-R-Chandran-E-book

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International Business- Dr. R. Chandran
warehouses abroad. Ranbaxy’s growth is mainly attributed to
geographic expansion every year to new territories. Arabindo Pharma,
Cipla and Dr. Reddys follow the same.
3. The adventurous spirit of the younger generation
The younger generation of business families has considerable
International exposure. They are willing to take risks and challenges
And also create opportunities for their business. Laxmi Mittal has
Emerged as the steel king of the world and Vijay Mallya of the UB
Group took a major risk in setting up operations in South Africa.
Kumar Birla expands to Australia and Europe through acquisitions.
4. Corporate ambition:
Every corporate in the country has strategic plans to multiply its sales
turnover. In case some of the ventures fail, others will offset the losses
because of multi-location operations. For example, Coco Cola is still
to day not earning any profit in a number of countries. But this will
not affect the company because more than a hundred countries are
contributing to offset losses. Kellogge cannot think of profits in India
for further five years. They are ambitious to be visible and then
revenue.
5. Technology advantage:
Some companies have outstanding technology through which they
enjoy core competency. There is a need for such technology in all
countries. Biocon, Infosys, Gharda chemicals are known for their core
competency in biotechnology, IT and pesticides respectively and a
huge demand exists throughout the world for their technology.
Thermax, Ion Exchange, Bharat Heavy Electricals and Larsen &
Toubro have marched ahead in International business.
6. Building a corporate image
Prior to profits and revenue generation, many companies first build
their corporate image abroad. Once the image is built, generating
revenues is a comparatively easy task. Samsung and LG built their
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