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48<br />

<strong>International</strong> <strong>Business</strong>- <strong>Dr</strong>. R. <strong>Chandran</strong><br />

India, Honda motors in Europe and Tata Motors in Africa withstood all the<br />

competitive forces and succeeded.<br />

FACTORS INFLUENCING INTERNATIONAL BUSINESS<br />

ENTITY ENVIRONMENT ACTIVITIES END<br />

RESULT<br />

INTERNATIONAL<br />

FIRM<br />

Economic<br />

Political<br />

Social<br />

Cultural<br />

Legal<br />

Technology<br />

Competitive<br />

Manufacturing<br />

Investment<br />

Trading<br />

Marketing<br />

<strong>International</strong><br />

Destinations<br />

Only for Private Circulation

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