International-Business-Dr-R-Chandran-E-book
International-Business-Dr-R-Chandran-E-book International-Business-Dr-R-Chandran-E-book
46 International Business- Dr. R. Chandran successful since they manufactured cell phones. Currently, the business opportunities exist in every country in the world. The people around the world are adaptable to the technology too. While technology innovation is adaptable to the masses, the companies involved in such business prosper. Today Hewlett Packard, Fujitsn, Apple, Samsung and Lenova compete against each other by educating the workers on using their laptops and launch their new versions everywhere. LEGAL ENVIRONMENT : This relates to the laws and regulations governing the conduct of business activities in the country. Before entering any country, firms avail of the services of local legal firms to understand business interpretations pertaining to labor legislations, taxes, environment, pollution, investment, distribution, contracts, logistics etc. The international legal environment has three aspects: a) Home country laws b) Host country laws c) International laws. a) Home Country Laws These deal with two important issues: i) Conduct of the firm in the domestic territory. ii) Trade with the other countries For international operators, the home country laws are not stringent. They are more of facilitating or regulating in nature, but not controlling in normal practice. b) Host country laws These include investment regulations, tariffs and duties, anti-dumping regulations and protection of local industries from unfair competition from industrialized countries. Tariffs and duties are used to discourage imports of non-essential products in order to conserve foreign exchange and maintain a favorable balance of trade and to generate revenue. Seven advanced countries impose laws against developing countries. Super 301 against Indian nylon skirts imposed by USA as inflammable fabric and ban on Indian sea food by Europe are the examples. Only for Private Circulation
47 International Business- Dr. R. Chandran c) International Laws These comprise treaties, conventions and agreement between nations, and have basically the same standing as laws. They are particularly in areas relating to patents and trademark protection and privacy laws. One has to understand the broad provisions of UN resolutions, and multilateral trade agreements such as the WTO. Disputes are solved by different means. Food and drug administration, health regulation, registration formalities are judiciously implemented in international business operations. Investment restrictions in some sector, promotion in others and the role of regulatory authorities are part of legal environment. For example, Nigerian government nationalized the assets of British petroleum, when it was revealed that the company as selling Nigerian crude oil to South Africa, despite an embargo. COMPETITIVE ENVIRONMENT: Competition is a threat imposed by an environment, which may effect or hamper or challenge the operation of an international business firm. Competition either could be from the firm’s home country or host country or third country. Some times product related competition may crop up through substitutes or low cost production process or technology or cost reduction through economies of scale. The current international business operation has to encounter competition as various levels such as entry, operation, production, administration, human resource, technical resource, and financial resource. Distribution and logistics. Motorola had to face the face the competition from Nokia, soon Nokia concentrated in fast growing markets of India and China resulting the follower became leader in the world. Cuba based White Spirit Company; Havana club entered very late in the field and surpassed the erstwhile leader like Smirnoff. Tusker and Phoenix – the major beer brands in COMESA countries (Common Market for East and South Africa) have been overtaken by King Fisher after UB group took over National Breweries of South Africa. For international companies, facing competition is a way of life. According to them, competition keeps their mind alert, quality war is inevitable. Beyond theoretical models, they believe in learning competitiveness in streets, countries and production centers. They consolidate competitive advantages and succeed. Hyundai motors in Only for Private Circulation
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46<br />
<strong>International</strong> <strong>Business</strong>- <strong>Dr</strong>. R. <strong>Chandran</strong><br />
successful since they manufactured cell phones. Currently, the business<br />
opportunities exist in every country in the world. The people around the<br />
world are adaptable to the technology too. While technology innovation is<br />
adaptable to the masses, the companies involved in such business prosper.<br />
Today Hewlett Packard, Fujitsn, Apple, Samsung and Lenova compete<br />
against each other by educating the workers on using their laptops and<br />
launch their new versions everywhere.<br />
LEGAL ENVIRONMENT :<br />
This relates to the laws and regulations governing the conduct of business<br />
activities in the country. Before entering any country, firms avail of the<br />
services of local legal firms to understand business interpretations pertaining<br />
to labor legislations, taxes, environment, pollution, investment, distribution,<br />
contracts, logistics etc. The international legal environment has three<br />
aspects:<br />
a) Home country laws<br />
b) Host country laws<br />
c) <strong>International</strong> laws.<br />
a) Home Country Laws<br />
These deal with two important issues:<br />
i) Conduct of the firm in the domestic territory.<br />
ii) Trade with the other countries<br />
For international operators, the home country laws are not stringent. They<br />
are more of facilitating or regulating in nature, but not controlling in normal<br />
practice.<br />
b) Host country laws<br />
These include investment regulations, tariffs and duties, anti-dumping<br />
regulations and protection of local industries from unfair competition<br />
from industrialized countries. Tariffs and duties are used to discourage<br />
imports of non-essential products in order to conserve foreign exchange<br />
and maintain a favorable balance of trade and to generate revenue.<br />
Seven advanced countries impose laws against developing countries.<br />
Super 301 against Indian nylon skirts imposed by USA as inflammable<br />
fabric and ban on Indian sea food by Europe are the examples.<br />
Only for Private Circulation