International-Business-Dr-R-Chandran-E-book

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International Business- Dr. R. Chandran
STRENGTH OF HUMAN RESOURCES
Countries like India have been endowed with efficient technical and nontechnical
human resources. Companies with their origin in India have proved
themselves all over the world specially information technology, steel,
healthcare, garments and jewellery.
Today international business is growing at a fast pace. Countries, which until
now did not ventured in to the international arena and untapped markets
have emerged as potential ground for business. Latin America, sub-Saharan
Africa and the Commonwealth of Independent States (CIS) are favourite
destinations of future prosperity. Trade policies announced by various
governments in the world are positive, proactive and pragmatic. Autocracy,
authoritarianism and despotism are disappearing in all parts of the world.
International bodies, such as World Trade Organisation strongly advocate
elimination of barriers.
It is mandatory for professionals to understand the whole network of
political, legal, competitive and socio-cultural aspects wherever the business
is setup. When E-Merck set up a business unit in India, there was a need for
five hundred professionals who understood drug price control order, inprocess
control system, food and drug administration and legal procedures,
not only in India but in all countries in South Asia, Middle East and Africa.
Hence, there will be an unprecedented demand for trained professional in the
field of international business to handle business, investment, manpower,
technology, services and marketing. To operate effectively, managers must
understand modes, functions, means, environments, growth opportunities
and risk factors. To this end they need to have access to a strong information
base. To integrate all resources and produce a cost-effective product it in to
revenue a strong professional force is directly involved at all stages. Thus a
large force of trained manpower is required to handle future international
business in all countries. Proper understanding of culture, economic
indications, infrastructure, cost of operation, political scenario and working
condition will make effective manager in international business in any
country.
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