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International-Business-Dr-R-Chandran-E-book

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238<br />

<strong>International</strong> <strong>Business</strong>- <strong>Dr</strong>. R. <strong>Chandran</strong><br />

1. Factor conditions: The basic factors are labour, land, natural<br />

resources, capital and infrastructure. Porter argues that advance<br />

factors including communications, infrastructure, sophisticated and<br />

skilled labour, research facilities and technological know how are<br />

created and most important for competitive advantage.<br />

2. Demand conditions: The character of the home market demand shapes<br />

the way in which a company responds to the needs of the buyer.<br />

Nations can gain competitive advantage if sophisticated and<br />

demanding buyers provide a clear picture of buyer needs and demand<br />

innovations and product improvement.<br />

3. Related and supporting industries: The existence or absence of<br />

internationally competitive suppliers. Their existence provides:<br />

a. Lower transportation costs<br />

b. Lower communication costs<br />

c. Firm strategy, structure and rivalry<br />

4. Inferences: No single management system is universally appropriate.<br />

Domestic<br />

Competition spurs innovation.<br />

The diamond as a system: The points on the demand constitute a system<br />

and are self re-in forcing.<br />

1. Domestic rivalry stimulates the production of specialized intermediate<br />

goods. Suppliers of these goods can grow and realize economies of<br />

scale, and may become potential competitors of the firms they supply.<br />

They will enhance inter-firm rivalry.<br />

2. Domestic rivalry also leads to specialized pools of labour, e.g.,<br />

computer scientists in Silicon Valley.<br />

3. Keen domestic competition leads to more sophisticated consumers<br />

who come to expect innovation and up gradation. It facilitates the<br />

development of supplier industries. The diamond promotes<br />

geographic clusters of competitive industries.<br />

4. This leads to localized industries with numerous final goods<br />

producers, supporting firms and specialized labour. Positive feedback<br />

flows throughout.<br />

How the Diamond Works: the Italian ceramic industry<br />

Only for Private Circulation

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