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23<br />

<strong>International</strong> <strong>Business</strong>- <strong>Dr</strong>. R. <strong>Chandran</strong><br />

absolutely necessary for both the venture partners to understand all the<br />

aspects of management, investment and regulations of the countries where<br />

they operate. The business units should have clear guidelines and operation<br />

manuals wherein the role of every one should be clearly defined.<br />

Hence, a joint venture is nothing but a “marriage binding” between two<br />

partners from different backgrounds with an understanding, commitment and<br />

mutually rewarding experience to work together.<br />

8. COLLABORATION<br />

While a joint venture deals with the project in totality, in financial terms and<br />

the proportionate partnership commitments, Collaboration deals with only a<br />

part of the functions. For example Bajaj Auto has technological<br />

collaboration with Kawasaki of Japan, who offers the technology for two<br />

wheelers. Others well known technological collaborations are Ind-Suzuki,<br />

Kinetic-Honda and Hero-Honda. All the developing countries encourage<br />

technology collaborations. The investors in the US, Japan, Germany and UK<br />

enjoyed the fruits by offering technical expertise to the developing nations.<br />

The world famous Kellogg <strong>Business</strong> School has collaborated with the Indian<br />

school of business (ISB) in Hyderabad, by offering teaching methodology.<br />

Likewise, there may be financial collaborations, HR collaborations, systems<br />

collaborations and strategic collaborations. The common term used for<br />

collaboration is TIE-UP.<br />

9. FOREIGN DIRECT INVESTMENT<br />

The flow of funds from one destination to another is called investment.<br />

Companies, which are constantly involved in international business, invest<br />

their money in manufacturing and marketing bases through ownership and<br />

control. Kellogg, Pepsi, Coca Cola and the Hyatt group of hotels are willing<br />

to invest even if the profits are expected after a long gestation period.<br />

Currently every developing country is formulating strategies by offering<br />

ample amount of incentives to attract investments.<br />

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