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Supply<br />

<strong>International</strong> <strong>Business</strong>- <strong>Dr</strong>. R. <strong>Chandran</strong><br />

A well-known marketing company<br />

Selects<br />

Manufacturers- China/India/SEA<br />

5. CONTRACT MARKETING<br />

All the companies, which are strong in production, may not have equal<br />

marketing strengths. However, they may be comfortable dealing with<br />

marketing outlets around the world such as TESCO, Maeys, ‘K’ Mart,<br />

Wal-Mart and Spinneys. Such manufacturing units enter in to a<br />

marketing agreement and concentrate more on production at lower costs.<br />

Thermax, Ion Exchange and Supreme industries have selected marketing<br />

firms in other countries, which have a good background with technology<br />

support. Majority of technology-based companies essentially have to<br />

identify competent organizations with marketing infrastructure to<br />

aggressively promote their products or projects. Many Indian companies<br />

are contract marketers for Germany based medical equipments, dental<br />

care items and hearing aids. Their contractual obligations include<br />

TARGETS & TERRITORIES.<br />

A well-known manufacturer in India<br />

Selects<br />

Marketer in GCC with technical<br />

support<br />

Territorial rights with commitment<br />

21<br />

Only for Private Circulation

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