International-Business-Dr-R-Chandran-E-book

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International Business- Dr. R. Chandran
International business has a wide spectrum of activities beyond mere
exports. Currently Indian corporate acquire and takeover companies
elsewhere. They invest a huge sum to find a right location for cost-effective
production base. They are on the lookout for right joint-venture partners.
Hence International business operations extend their dimensions.
The future success of company will depend upon its operations in many
other countries through investment, manufacturing and marketing and not
only on the revenue generated indigenously. In the same way nations
success will depend on the businessman operating successfully in other
countries and establishing their credentials there. In the 1950’s and 60’s,
companies form United States built business operations throughout the
world and brought image to the nation. In 1970’s and 80’s, Japanese
electronics and automobile companies made great revolution everywhere in
the world.
Why should we study International business?
Three decades ago very few companies ventured in to international arena,
and most of them restricted themselves to physical movement of goods and
services i.e. exports and imports. Restrictions, regulations and other barriers
prevented them to take risks. Today, the whole world is open. Duties, license
quotas and other investment limitations have gradually been eliminated.
Anyone can do business in any part of the world. Risk factors are properly
analyzed and evaluated and information about them is abundant. The
aspiring international businessman can go to anywhere and explore
opportunities.
In such a situation few key factors like finance flow or investment is a great
force. To manage business internationally the right human resource is
necessary and to manufacture goods, right technology is a pre-requisite.
There should also be sizeable market to generate revenue. To manufacture
goods in any country, raw material, components, consumables and capital
items are required. Easy access to all the above is as easy as domestic
procurement today. Hence scope of international business is widened.
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