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141<br />

<strong>International</strong> <strong>Business</strong>- <strong>Dr</strong>. R. <strong>Chandran</strong><br />

DRIVING FORCES OF GLOBALISATION<br />

DRIVING FORCES FOR GLOBALISATION<br />

Globalisation occurs because specific managers in specific companies make<br />

decisions that result in increased cross-border flow of capital, goods and<br />

known-how. Managers are increasingly making such decisions because<br />

globalization is becoming more feasible and desirable. The following trends<br />

lie at the core of these developments.<br />

1. An ever-increasing number of countries are embracing the free-market<br />

ideology, Economic policy makers in industrialized and industrializing<br />

nations have shifted from a ‘planning’ mentality to a ‘market’ mentality,<br />

which has been well documented. Since the end of the second world war,<br />

the rising tide of free-market ideology that started with developed<br />

economies has swept up South Korea, Taiwan, Hong Kong, Singapore<br />

and other South East Asian economies, and is now moving into China,<br />

India, Brazil, parts of Africa and central and eastern including Russia. As<br />

per BRIC report, four countries will surpass the developed nations in<br />

terms of growth and prosperity.<br />

2. The economic centre of gravity is shifting from the developed to<br />

developing countries. Economic liberalization promotes competition,<br />

efficiency, innovation, new capital investment and faster economic<br />

growth. Today’s market mechanisms have allowed the developing<br />

economies to start catching up with the advanced economies, so that<br />

China, India, South Korea, Taiwan, Indonesia and Thailand are emerging<br />

as major players in the global market. In fact Taiwan, Hong Kong and<br />

Singapore, which were amongst the world’s poorest countries in the<br />

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