International-Business-Dr-R-Chandran-E-book

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International Business- Dr. R. Chandran
and ships his hot rolled coil to China. Thus, he becomes a part of
globalisation process.
Liberalisation, the rise of developing countries, new technology and
falling trade barriers are changing the economic landscape profoundly, and
contributing to fast track globalisation in many countries. Increasingly we
are living in a global world. In practical terms, this means that a steel
company in the United States will consider other countries as well as the US
when deciding where to locate a new $ 1 billion steel mill. Other examples
are automobile manufacturers such Fort Motors, who entered emerging
markets such as China or India with modified versions of existing cars,
rather than designing a new car from scratch and Mazda, which designs its
sports car in California, produces components in Tokyo, makes prototypes in
Worthington, and finally assembles the car in Mexico in order to market it in
North America at a very low price. China sources its fibre from South
Korea, uses funds from Macauk and a labour force in Beijing and finally
markets its soft toys all over the world.
The economic landscape is not the same as it was twenty years ago,
nor is the pace of global economic change expected to slacken in the next
twenty years. This will have an effect on everybody from the highest to the
lowest. India’s finance minister will have to view the integration of India’s
economy with the rest of the world as fundamental to the country’s
transformation into an economic superpower, and a junior manager in a firm
will have virtually no chance of making it into the top ranks of the company
unless he or she combines superb qualities and skills in job performance
with extensive international experience.
Financial
Resources
TOKYO
Design
California
Prototype
Worthington
Assembly
Units
TOKYO
MEXICO
(Assembly)
MAZDA
CAR
Low Cost
MIATA
BRAND
North America
South America
Europe
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