International-Business-Dr-R-Chandran-E-book

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International Business- Dr. R. Chandran
8.GLOBALISATION- CONCEPT AND PRACTICE
Soon after the independence the slogan of the business community
was “export or perish”, after 50 years of independence, we have
modified it as “globalize or perish”. It is ringing on the ears of
every corporate board room right from the TATAS, BIRLAS,
MITTALS, MALLYAS and MAHINDRAS.
Learning value:
On completion of this chapter, reader will have a complete idea on:
1. Meaning of globalization
2. Driving forces of globalization
3. Competitiveness in globalization
4. India as global player
5. Role of global managers
6. Stages of building globalization
Globalization is a way of life. The countries are not far off, business partners
are not away, goods could be manufactured anywhere, and barriers are
broken. The whole world is on the table. What is required for global players
is a “global mindset”. The global village has now shrunk to global table.
WHAT IS MEANT BY GLOBALISATION?
Globalisation is the “strategy of optimizing” the resources available in
various countries and catering to customers throughout the world with
internationally standardised products, at competitive prices. It advocates that
the nation or a company or product involved should be global. A global man
is one who is born in India, studies in the UK, wears Reid & Taylor, shops
in Marks & Spencer, drives a Lexus, acquires a steel plant in Kazakhstan
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