Bahamas - FirstCaribbean International Bank

The face of banking is changing throughout the world andFirstCaribbean intends to lead these changes here at home. Ourmarketing strategy will focus on ways to make a discernibledifference by the service we offer."Customer First" is the overarching theme of our approach atFirstCaribbean, forming the basis of our drive to attain and holdmarket leadership. We intend to be the bank that puts thecustomer at the centre of our planning and processes, doing sowith the most convenient and up to date procedures andtechnology.We are committed to developing products and services thatwill, in the years to come, meet the needs of the uniqueregional markets that we serve. Through segmentation we willcreate tailored customer offerings and focus on the very uniqueneeds of our specific customer groups. We are makingsignificant investments in our people and technology to convertall of our operations to a single leading-edge technologyplatform. We expect all countries to be on this new system bythe middle of 2004. It will enable us to provide our customerswith faster service and more ways to bank such as telephonebanking and eventually, Internet banking.However, changes will not happen overnight. Bringingtogether the operations of Barclays and CIBC will take time. Wewill work hard to ensure the transition is as smooth as possible.It may take us time to get there, but we believe this is a journeyworth making. Our destination is a bank the Caribbean can beproud of.Our name describes our aspirations, our promise, and ourvision to be the bank of first choice; to be the Caribbean’snumber one financial services institution.The FirstCaribbean Logo summarises what we stand for. Theimagery represents interlocking hands or the flanges of a safedoor, thereby symbolising the coming together of our twocompanies and the strength and security of our bank.Our colours are: the Gold of the Caribbean sun and sand, aswell as the colour of money, which is our business; and the Blueof the Caribbean Sea, joining the 15 countries within which weoperate. FirstCaribbean International Bank – Caribbean Pride,International Strength, Your Financial Partner.Francis Lewis, Executive Director• Formerly the Senior Consultant of Res Consulting Limited,a marketing and sales management consulting firm,which focused on resolving the business strategychallenges of regional firms.• Prior to Res Consulting, he was Executive Vice-President,Marketing, with BWIA International Airways, and beforethis, he was Marketing Director of Carib GlassworksLimited and Corporate Senior Manager with the ANSAMcAl Group.