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MAY 2008 SHAPING THE FUTURE OF THE NEWSPAPERDigital Hot Spots, 2008Hottest Mobile > 65% Internet > 40%Hot in mobile Mobile > 65% Internet < 40%Hot in Internet Mobile < 65% Internet > 40%Coolest Mobile < 65% Internet < 40%Source: 2008 World Factbook, Central Intelligence Agency© World Association of Newspapers 2007-2008but also individual mobile and Internet hotspots around the world. Several countries havebeen added to the list of hot spots since lastyear, mostly in southern Europe.The first two chapters in this report detail themedia advertising landscape, with a focus ondigital media. According to consulting groupPricewaterhouseCoopers (PwC), digital/mobilerevenues are predicted to expand within 10years, from US$12.7 billion in 2002 to $153.4billion in 2011, a growth of more than 12-fold.These digital revenues, including onlinesubscriptions, digital mobile, TV and musicdownloads, video-on-demand, online ads,online/mobile video games and e-publishing,mark significant, double-digit range growtheach year.Global advertising has grown steadily since2002, and is expected to reach US$500 billionin 2010, with an average CAGR of 5.4 percentfrom 2007 to 2011, according to PwC.Television is the largest contributor, at $119.9billion in 2002, and is expected to reach$196.9 billion in 2011. It remains responsiblefor the biggest share throughout the time,around 37 percent.Newspapers, although still growing adrevenues from $102.5 billion in 2002 to $132.7billion in 2011, continue to lose market share.Other traditional media such as magazines and%4035302520151050Share of Global Advertisingby Sector36,931,5TV Newspapers MagazinesRadio Out-of-home Internet37,6 37,929,626,514,2 13,4 14,212,48,3 10,88,97,55,72,8 6 5,7 5,82002 2005 2008 201137,12513,8127,36Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates© World Association of Newspapers 2007-20086
VOLUME 6 REPORT N° 2WORLD DIGITAL MEDIA TRENDSUS$ million600,000500,000400,000300,000Global Advertising by SegmentOut-of-Home MagazinesRadio Internet458,014 478,784Newspapers Television325,025 336,840 364,706 383,565 407,457 427,473507,728 530,970200,000100,0000% annual changeOut-of-HomeRadioNewspapersMagazinesInternetTelevisionTotal20020.73.9-2.6-5.4-8.34.1-0.120033.82.22.51.528.14.93.620046.44.54.94.942.010.68.320056.82.33.24.939.33.55.22006p6.32.12.33.337.96.66.2Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates © World Association of Newspapers 2007-200820076.62.71.43.228.43.94.920087.43.32.83.722.08.87.120096.53.72.74.016.62.74.520106.14.33.34.213.66.76.020115.94.43.23.911.53.44.62007-11CAGR6.53.72.73.818.35.15.4radio are also experiencing share decline, from14 percent and nine percent, to 12 percent andseven percent, respectively. The most growth ishappening in the Internet sector, which ispredicted to surge from $9 billion in 2002 to$73.1 billion in 2011. Its CAGR from 2007 to2011 will be three times more than theaverage, PwC has forecast, with its sharejumping from less than three percent in 2002to nearly 14 percent in 2011, and is expectedto continue rising.WDMT Chapter 3 digs deeper into mediaconsumption and usage patterns, building onwhat factors drive revenue detailed in previouschapters.This year, WDMT has also found manysources pointing out the growing popularity ofdigital channels, such as:• The mobile customer base worldwide hasgrown from 945 million in 2001 to 2.6 billionin 2006. In 2001, more than 60 percent, or 576million, came from industrialised countries,while 369 million were from developingcountries. In 2006, however, customer bases indeveloping countries surpassed those inindustrialised countries, with 1.7 billion, or 66percent, versus the 886 million inindustrialised countries.• Global wireless subscriptions continue togrow, from 1.1 billion in 2002 to a projected3.4 billion in 2011, an expansion of more thanthree-fold.• The broadband market is expected to growfrom 51.38 million households worldwide inGlobal Mobile Customers& Mobile Density,Industrialised Countries vs.Developing Countries, 2001 – 2006Industrialised countriesMobile customersMobile density (%)Source: Mobile 2007, IDATE© World Association of Newspapers 2007-2008Developing countriesMobile customersMobile density (%)million2,00091.81,80085.5171678.21,60071.61,40060.965.813201,2001,000955886821800748600 57662568270532.152125.0400 36918.313.77.410.320002001 2002 2003 2004 2005 2006%10090807060504030201007
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SPECIAL REPORTMAY 2008 © WANShapin
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