Mise en page 1 - World Association of Newspapers
Mise en page 1 - World Association of Newspapers
Mise en page 1 - World Association of Newspapers
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VOLUME 6 REPORT N° 2 WORLD DIGITAL MEDIA TRENDSOn the other hand, countries with an alreadydeveloped Internet infrastructure, such as theUnited Kingdom, Japan, the United States and theNordic countries, have already passed the initialgrowth spurt stage, and thus have a relativelysteady growth rate, <strong>of</strong> betwe<strong>en</strong> 25 to 40 perc<strong>en</strong>t.ONLINE AD MARKET IN EUROPEEuropean Internet AdvertisingMarkets, by Formats, 2006€ in millions4,0003,500€3,682.13,0002,5002,000 €2,457.01,500€1,729.41,000500€130.70Display Classifieds Search E-mailSource: IAB Europe / PwC© <strong>World</strong> <strong>Association</strong> <strong>of</strong> <strong>Newspapers</strong> 2007-2008In 2006, search accounted for the biggest slice<strong>of</strong> the online ad market in Europe, totalling€3.7 billion, while display and classified tookthe second and third place, with values <strong>of</strong> €2.5billion and €1.7 billion, respectively. E-mailonly accounted for €130 million, a share <strong>of</strong>less than two perc<strong>en</strong>t, according to theInteractive Advertising Bureau and PwC.In terms <strong>of</strong> sp<strong>en</strong>ding per online user, theUnited Kingdom topped all the other Europeancountries, sp<strong>en</strong>ding more than €100 per userin 2006. D<strong>en</strong>mark, Germany and theNetherlands followed, all sp<strong>en</strong>ding more than€50 per user. Austria, Italy and Spain, inaccord with their low share <strong>of</strong> online adsp<strong>en</strong>ding, sp<strong>en</strong>t less than €30 per user.billionsWestern Europe OnlineRev<strong>en</strong>ues, 2005-2011€9€8 Classifieds1.2Search1.2€7 Display1.14.0€61.03.83.50.9€53.10.8 2.7€42.20.7€3 1.6€22.52.7 2.9 3.02.0 2.2€1 1.602005 2006 2007 2008 2009 2010 2011Source: Jupiter Research© <strong>World</strong> <strong>Association</strong> <strong>of</strong> <strong>Newspapers</strong> 2007-2008According to Jupiter Research, total online adrev<strong>en</strong>ues in Western Europe will grow from €3.9billion in 2005 to more than €8 billion in 2011.In 2005, both display and search accounted for€1.6 billion, together repres<strong>en</strong>ting more than80 perc<strong>en</strong>t <strong>of</strong> the total rev<strong>en</strong>ues.In 2011, online ad rev<strong>en</strong>ues in Western Europewill total €8.2 billion, according to JupiterResearch. Overall, search is expected toaccount for €4 billion, or nearly 50 perc<strong>en</strong>t.Display will make up €3 billion, or more than36 perc<strong>en</strong>t, while classified will repres<strong>en</strong>t therest, at €1.2 billion.€120Sp<strong>en</strong>d per Internet User, Europe, 2006100104.09806072.42402054.3651.4248.2939.8933.127.37 26.79 25.040UnitedKingdomD<strong>en</strong>mark Germany Netherlands France Belgium Finland Austria Italy SpainSource: IAB Europe / PwC © <strong>World</strong> <strong>Association</strong> <strong>of</strong> <strong>Newspapers</strong> 2007-200845
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