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VOLUME 6 REPORT N° 2WORLD DIGITAL MEDIA TRENDSShare of Global InternetAdvertising MarketUS EMEA Asia Pacific Latin America Canada18.2%12.7%20021% 1.7%66.4%Internet Advertising Markets,Europe and U.S., 2006€ in millions14,00012,000€12,805.610,0008,0006,000 €7,999.24,0002,0000EuropeU.S.A.Source: IAB Europe / PwC© World Association of Newspapers 2007-200817.5%20050.9% 2.2%Share of Total InternetAdvertising Markets, 2006(in % and € in millions)24.8%54.7%European CountriesGermany21.9%France14.7%Netherlands7.1%17.7%20080.8% 2.5%50.9%UnitedKingdom38.8%Slovenia0.1%Greece0.2%Italy6%Spain3.9%Denmark2.7%Belgium2.3%Austria1.2%Finland1.1%28.1%20110.8% 2.8%18.1%48.4%European Countries vs. U.S.Italy€480.22.2%Netherlands€564.3France 3%€1,178.86%Germany€1,752.18%Spain€310.61%Denmark€214.31% All Other€398.52%29.9%Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associate© World Association of Newspapers 2007-2008UnitedKingdom€3,100.515%Source: IAB Europe / PwC© World Association of Newspapers 2007-2008USA€12,805.662%percent, from a 66 percent hold in 2002 to 48percent in 2011. Europe, the Middle East andAfrica (EMEA), meanwhile, are gaining ashare of more than 10 percent, from 18 percentto about 30 percent in 10 years. Asia Pacific isalso on the rise, to nearly 20 percent in 2011,while Latin America and Canada are still smallpieces of the whole. Although the U.S. onlinead market’s overall share is declining, itcontinued to outpace Europe’s in 2006, with43