Mise en page 1 - World Association of Newspapers

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MAY 2008 SHAPING THE FUTURE OF THE NEWSPAPER(%)AfricaEgyptKenya (1)Nigeria (1)South AfricaAmerica NorthCanadaCosta Rica (1)(2)Honduras (1)MexicoPanamaPuerto RicoU.S.A.America SouthArgentinaBolivia (3)BrazilChileColombiaEcuador (2)PeruUruguayVenezuelaAsiaBahrain (1)CambodiaChinaHong KongIndiaIndonesiaIsraelJapanJordan (3)Korea (Republic of)KuwaitLaosLebanon (2)MalaysiaMyanmarOmanPakistanPhilippinesQatarSaudi Arabia/Pan-ArabSingaporeSri LankaTaiwanThailandTurkeyUnited Arab EmiratesVietnamAustralia & OceaniaAustraliaNew Zealand55.136.449.527.043.629.131.615.927.327.730.339.7–20.130.022.814.731.914.024.540.35.637.145.939.226.850.325.5–47.969.919.18.763.08.872.133.49.288.621.941.025.022.325.933.563.029.638.340.17.13.41.212.5Advertising Expenditure Share (Table 1)TV37.624.633.043.25.0 41.9– –9.5 60.84.2 49.66.2 60.82.9 72.42.7 42.60.0 50.02.6 59.79.8 47.2– 85.13.0 45.511.8 30.98.0 41.94.0 64.26.7 28.99.6 46.0– –4.2 31.314.0 2.915.7 42.06.0 74.54.6 26.526.3 50.97.0 20.98.8 47.62.5 70.81.6 9.811.1 63.03.9 41.3– 40.012.6 58.25.4 55.04.3 48.415.7 9.00.0 55.510.1 36.411.1 33.02002Radio Cinema Outdoor Internet0.234.74.812.57.35.90.69.60.02.814.028.849.665.760.268.560.334.514.315.42.114.44.26.513.04.4–4.69.510.210.011.214.04.91.2–4.34.82.93.27.44.4–3.01.110.03.74.1––2.717.5–1.57.725.05.59.15.05.21.39.013.0–0.9–0.7–––––0.60.21.7––0.4–––1.03.8–––0.20.70.10.4––––0.9–0.31.8–0.5–––0.8––0.90.8––0.70.50.0–11.53.73.6––0.00.02.03.36.5–5.16.40.0–11.720.04.50.39.310.05.97.01.85.212.5–11.212.112.27.11.412.30.06.90.0–2.55.310.00.03.57.77.013.63.32.40.0––0.42.3––0.00.00.04.80.7–0.00.00.0–0.01.00.01.2–0.00.50.40.01.12.0–2.40.0––0.0–0.0–0.0–0.00.0–1.50.20.20.00.02.10.0“Newspapers” includes “Magazines” in Bosnia & Herzegovinia, Cambodia and Sri Lanka.* Forecast“Outdoor” includes “Other Media” in China, Denmark, France Japan, Republic of Korea, Luxembourg, Philippines, Russia and the USA.(1) 2002 figures actually refer to 2001 – (2) 2006 figures actually refer to 2005 – (3) 2006 figures actually refer to 2003Source: World Press Trends 2007, World Association of Newspapers © World Association of Newspapers 2007-200848.8––26.636.236.5–12.322.831.829.534.74.516.229.927.015.322.510.523.469.0–31.939.142.225.542.022.870.942.273.9–24.057.5–79.5–5.193.024.539.1–29.623.931.078.216.336.538.0Newspapers2006* 2009*NewspapersRadio Cinema Outdoor InternetMagazinesNewspapersMagazinesTV5.5 39.6– –– –10.3 45.86.5 47.3– 33.58.8 64.53.2 49.28.5 53.03.4 71.62.2 48.71.2 54.52.4 54.87.7 13.9– –3.3 44.012.8 35.93.6 44.23.9 63.86.5 29.98.7 45.05.5 20.04.4 33.19.5 4.4– –7.1 39.63.2 32.3– –2.6 17.9– –1.1 76.70.5 4.85.3 64.35.1 38.3– –11.6 37.36.7 55.13.4 56.612.5 2.47.5 70.27.4 34.712.0 30.05.7––12.06.710.9–11.95.73.114.231.432.0–64.468.456.233.414.014.5–11.33.06.411.92.913.34.47.511.59.711.811.76.2––5.03.72.03.26.53.9–2.81.3–7.93.8–––17.01.00.69.7–7.57.63.00.10.28.612.00.3––1.2–––––0.50.31.5––0.4––2.61.95.21.7––0.01.50.00.5–––––1.60.4––––––0.7––1.71.20.80.03.83.50.1––3.63.76.2–0.00.01.93.66.3–4.48.90.0–12.218.58.17.7–15.87.85.63.66.211.23.69.310.9–19.82.8–0.0–0.00.83.37.1–6.34.84.14.45.63.83.50.0––0.77.9––0.00.00.17.10.9–1.71.00.0–0.01.80.00.0–0.00.70.80.08.58.4–8.20.0––0.0–0.0–0.0–2.00.0–7.70.20.61.70.18.24.050.0––26.832.6––13.723.430.727.634.8–16.129.629.9–18.211.023.371,5–30.837.840.526.739.221.2–37.775.7––56.2–83.8–3.295.530.540.2–26.421.731.978.915.033.936.838
VOLUME 6 REPORT N° 2 WORLD DIGITAL MEDIA TRENDS(%)EuropeAustriaBelgiumBosnia & Herzegovina (2)BulgariaCroatia (2)Czech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIcelandIrelandItalyLatviaLithuaniaLuxembourgNetherlandsNorwayPolandPortugalRomaniaRussiaSlovakiaSloveniaSpainSwedenSwitzerlandUkraine (2)United Kingdom36.719.96.017.513.320.044.745.255.116.641.711.412.458.260.721.134.816.162.343.544.310.78.615.922.48.515.128.248.918.612.539.8Advertising Expenditure Share (Table 2)TV23.1 24.513.9 44.5– 65.011.7 58.511.4 68.320.0 47.93.1 15.613.3 24.017.0 19.132.2 30.624.7 23.530.8 36.712.2 63.97.3 30.52.3 20.014.4 53.411.6 33.66.0 71.410.3 7.024.0 21.512.0 33.312.5 63.617.5 53.79.6 59.811.8 41.610.2 70.415.0 64.712.9 40.314.0 21.817.9 13.818.0 53.115.5 30.62002Radio Cinema Outdoor Internet7.910.74.0––5.22.19.74.27.53.54.14.5–6.35.112.62.213.66.24.87.06.54.85.26.9–8.93.03.45.04.10.51.2–––0.20.7–0.20.81.00.80.30.40.90.80.7––0.20.90.40.80.40.40.1–0.80.51.0–1.57.39.42.512.36.96.03.15.43.011.44.216.36.73.79.53.95.44.26.83.72.85.412.49.618.14.05.27.55.014.917.56.80.00.6–0.0–0.73.92.41.41.01.40.00.0–0.41.31.20.0–0.91.90.30.60.00.50.00.01.36.70.50.61.7“Newspapers” includes “Magazines” in Bosnia & Herzegovinia, Cambodia and Sri Lanka.* Forecast“Outdoor” includes “Other Media” in China, Denmark, France Japan, Republic of Korea, Luxembourg, Philippines, Russia and the USA.(1) 2002 figures actually refer to 2001 – (2) 2006 figures actually refer to 2005 – (3) 2006 figures actually refer to 2003Source: World Press Trends 2007, World Association of Newspapers © World Association of Newspapers 2007-200839.125.96.712.814.319.136.342.653.415.040.315.610.2–59.619.027.914.7–39.042.115.87.89.225.26.320.624.644.635.55.333.5Newspapers2006* 2009*NewspapersRadio Cinema Outdoor InternetMagazinesNewspapersMagazinesTV19.2 24.110.5 39.02.1 89.58.4 67.010.7 68.219.7 49.02.9 20.311.0 27.516.1 19.930.8 32.023.7 23.936.6 31.010.7 63.8– –2.6 20.213.7 54.513.7 36.85.8 72.0– –21.3 24.810.3 27.014.5 50.815.9 55.610.7 64.30.0 49.07.6 76.610.2 55.411.3 45.612.4 22.722.9 23.39.6 29.813.1 27.08.112.10.33.5–5.51.57.73.87.84.04.36.1–7.36.211.52.2–7.14.99.26.06.45.65.55.59.02.93.83.53.60.61.10.0––0.40.5–0.10.80.80.70.2–0.60.80.70.2–0.20.81.40.70.70.40.10.40.60.41.5–1.37.58.41.37.46.64.13.06.13.010.54.711.87.3–7.93.76.64.3–4.23.96.913.17.418.23.37.06.65.611.651.77.81.43.10.00.90.22.35.95.13.73.12.60.01.8–1.82.02.80.9–3.411.01.40.91.41.70.60.92.211.41.40.113.540.823.6–9.0–18.131.938.251.214.139.116.89.8–58.018.824.013.8–37.437.414.77.39.418.95.020.622.841.336.6–30.039
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SPECIAL REPORTMAY 2008 © WANShapin
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