Mise en page 1 - World Association of Newspapers

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MAY 2008 SHAPING THE FUTURE OF THE NEWSPAPER36Worldwide Share of Ad Expenditure: Newspapers, 1995 - 2010%CanadaUSANorth AmericaAustriaBelgiumDenmarkFinlandFranceGermanyIrelandItalyNetherlandsNorwayPortugalSpainSwedenSwitzerlandUKWestern EuropeBelarusBosnia & HerzegovinaBulgariaCroatiaCzech RepublicEstoniaGeorgiaGreeceHungaryLatviaLithuaniaMoldovaPolandRomaniaRussiaSerbiaSlovakiaSloveniaTurkeyUkraineCentral & Eastern EuropeAustraliaChinaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaTaiwanThailandVietnamAsia PacificArgentinaBrazilChileColombiaEcuadorMexicoPanamaPeruPuerto RicoUruguayLatin AmericaBahrainEgyptIsraelKazakhstanKuwaitOmanPan ArabQatarSaudi ArabiaSouth AfricaUAEUzbekistanMiddle East and AfricaTotalSource: ZenithOptimedia © World Association of Newspapers 2007-2008199544.336.036.332.223.354.758.726.046.145.421.349.047.311.334.263.556.341.339.9--38.8-21.455.2-9.725.749.659.5-16.413.227.5-15.120.140.3-21.443.338.929.062.735.028.655.840.934.119.251.552.747.227.920.533.939.928.435.328.136.524.123.415.432.525.030.9-51.259.7-64.562.17.3-61.328.562.7-46.736.3199643.635.435.732.222.553.458.225.945.546.721.448.650.69.334.161.754.340.339.2--34.4-17.945.8-14.025.039.054.5-15.313.026.7-13.717.138.7-23.141.737.029.759.131.928.457.640.834.021.050.950.629.624.125.732.740.725.233.626.535.819.023.832.030.525.328.9-51.957.7-57.068.27.5-56.829.657.4-45.435.5199745.234.935.331.322.952.356.015.245.352.021.747.649.59.333.858.754.339.837.4--35.6-20.747.9-15.121.928.451.1-14.113.825.0-11.815.436.1-22.241.836.232.957.633.027.959.941.632.717.750.859.135.420.533.333.642.023.435.124.921.217.435.231.932.925.027.9-54.057.4-62.264.44.2-63.129.258.2-43.834.8199844.434.234.730.721.051.955.516.545.449.422.148.148.510.033.056.753.639.337.2--28.15.922.346.9-16.217.542.141.9-8.918.626.9-11.013.939.7-20.742.633.932.349.128.227.157.539.924.015.548.563.432.718.834.932.543.922.535.020.424.017.234.032.033.723.827.8-53.156.1-62.169.42.9-67.828.658.0-41.334.2199943.931.231.731.523.550.756.917.644.048.222.547.045.610.530.354.053.039.336.4--30.315.820.247.8-15.316.939.530.7-12.112.833.2-10.512.135.5-19.241.732.635.849.528.927.157.639.923.015.750.159.531.829.731.933.133.822.736.019.824.117.834.232.232.023.425.8-53.656.9-65.576.52.6-70.327.957.2-40.732.8200044.031.131.538.122.448.656.519.243.555.422.545.942.710.230.550.651.740.336.6-4.524.615.119.645.6-15.414.736.025.9-13.415.729.1-9.512.334.3-18.741.737.145.749.027.027.260.140.136.816.150.049.831.321.228.233.224.521.534.519.717.915.733.533.329.922.822.2-51.458.7-67.382.71.2-71.227.964.6-41.232.6200142.631.131.537.215.947.456.018.742.156.621.946.043.79.829.850.651.541.236.0-5.415.415.416.648.0-12.514.037.119.8-11.315.223.2-8.913.037.4-15.740.836.843.639.229.326.860.540.744.410.844.150.033.527.429.332.631.521.330.623.314.915.632.934.226.416.023.0-56.252.6-69.575.91.8-70.626.167.4-36.632.1200242.130.330.736.719.946.355.117.841.760.721.144.344.38.628.848.948.640.335.2-4.217.513.320.045.2-11.412.434.816.1-10.715.922.4-8.515.133.59.615.638.336.745.939.229.325.563.040.141.69.241.047.622.325.929.631.739.720.130.022.814.715.927.331.927.714.021.862.055.150.3-73.372.23.691.273.827.069.2-38.631.3
Source: ZenithOptimedia © World Association of Newspapers 2007-2008%CanadaUSANorth AmericaAustriaBelgiumDenmarkFinlandFranceGermanyIrelandItalyNetherlandsNorwayPortugalSpainSwedenSwitzerlandUKWestern EuropeBelarusBosnia & HerzegovinaBulgariaCroatiaCzech RepublicEstoniaGeorgiaGreeceHungaryLatviaLithuaniaMoldovaPolandRomaniaRussiaSerbiaSlovakiaSloveniaTurkeyUkraineCentral & Eastern EuropeAustraliaChinaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaTaiwanThailandVietnamAsia PacificArgentinaBrazilChileColombiaEcuadorMexicoPanamaPeruPuerto RicoUruguayLatin AmericaBahrainEgyptIsraelKazakhstanKuwaitOmanPan ArabQatarSaudi ArabiaSouth AfricaUAEUzbekistanMiddle East and AfricaTotalWorldwide Share of Ad Expenditure: Newspapers, 1995 - 2010200340.330.430.837.221.945.555.216.940.862.820.243.245.28.227.449.145.839.734.3-3.318.716.519.644.3-12.712.032.316.0-13.714.320.23.68.815.231.912.215.938.137.642.047.227.025.063.239.039.58.138.648.319.525.430.831.740.218.028.324.015.613.125.535.029.414.021.466.657.246.5-76.769.14.388.171.426.367.0-36.831.0200439.530.130.437.322.845.555.016.541.264.219.242.146.37.926.247.435.038.133.4-5.916.616.920.244.5-14.111.329.917.4-15.315.218.74.47.415.133.48.516.438.431.945.342.227.724.259.039.936.57.736.443.631.027.319.430.537.917.129.125.216.512.322.427.029.912.520.763.155.544.4-74.664.94.791.470.125.667.5-36.530.2200538.330.230.639.024.446.654.016.240.760.619.140.943.47.625.245.434.235.532.5-5.514.514.318.644.0-15.010.729.317.214.313.511.2-4.16.720.635.59.211.737.630.337.541.428.223.459.538.834.76.139.442.729.625.817.829.434.716.729.424.315.311.822.823.730.911.619.965.552.144.2-72.075.65.391.975.225.773.3-36.829.5200635.729.529.739.130.343.653.415.640.161.719.240.342.57.425.043.136.033.432.0-5.512.715.818.743.0-15.89.824.914.714.112.59.0-5.35.522.632.89.110.936.630.939.242.629.722.456.238.131.35.139.140.628.723.316.329.034.316.226.724.015.212.021.123.432.110.519.565.351.642.3-71.979.14.091.365.323.970.0-33.528.7200735.227.928.239.729.342.653.514.839.260.918.939.542.07.324.641.536.231.131.1-6.111.015.816.839.5-16.09.824.014.414.111.68.1-6.15.020.630.78.59.734.630.339.038.233.321.355.137.629.34.442.440.828.222.615.628.334.317.026.723.614.612.223.122.233.411.319.969.750.539.8-70.879.13.191.968.023.771.2-32.627.5200833.926.827.138.627.541.053.314.338.559.918.638.840.77.423.840.136.229.530.2-6.09.615.816.537.1-16.29.422.914.113.810.89.1-6.94.619.330.77.79.032.828.638.537.829.820.654.836.730.43.741.838.128.322.215.327.333.516.926.722.714.212.424.320.432.111.219.671.350.038.4-72.180.52.792.269.723.774.0-32.326.4200932.626.426.738.627.739.353.113.937.760.518.138.238.97.322.938.536.128.229.4-5.58.515.816.135.9-16.18.921.913.813.410.28.9-8.14.118.530.47.68.332.026.538.336.129.819.855.236.129.93.240.838.728.121.715.026.531.016.827.322.313.812.623.519.031.911.419.272.850.037.2-73.982.42.393.371.323.777.4-32.425.8201031.425.625.938.427.237.752.513.536.960.417.537.936.17.321.937.536.126.928.5-5.67.715.815.935.60.816.38.320.613.113.49.78.4-8.13.617.029.56.47.731.526.637.534.629.819.055.235.530.22.839.838.227.721.414.726.230.016.827.021.413.512.624.317.831.911.518.973.850.836.1-75.383.72.094.173.624.080.3-33.225.1VOLUME 6 REPORT N° 2WORLD DIGITAL MEDIA TRENDS37
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SPECIAL REPORTMAY 2008 © WANShapin
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