Mise en page 1 - World Association of Newspapers

VOLUME 6 REPORT N° 2WORLD DIGITAL MEDIA TRENDS29Worldwide Advertising Expenditure, 1995 - 2010Source: ZenithOptimedia © World Association of Newspapers 2007-2008US$ million at current priceCanadaUSANorth AmericaAustriaBelgiumDenmarkFinlandFranceGermanyIrelandItalyNetherlandsNorwayPortugalSpainSwedenSwitzerlandUKWestern EuropeBelarusBosnia & HerzegovinaBulgariaCroatiaCzech RepublicEstoniaGeorgiaGreeceHungaryLatviaLithuaniaMoldovaPolandRomaniaRussiaSerbiaSlovakiaSloveniaTurkeyUkraineCentral & Eastern EuropeAustraliaChinaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaTaiwanThailandVietnamAsia PacificArgentinaBrazilChileColombiaEcuadorMexicoPanamaPeruPuerto RicoUruguayLatin AmericaBahrainEgyptIsraelKazakhstanKuwaitOmanPan ArabQatarSaudi ArabiaSouth AfricaUAEUzbekistanMiddle East and AfricaTotal20036,394152,282158,6772,4032,7071,7411,35411,10220,0441,4579,8184,3322,3971,0636,8592,1462,86819,21289,502-1072384871,54673222,3301,76077292-3,5941542,89032056331788125915,9086,4398,1141,8512,4651,13536,1071,0201,1471361,8391,1118,0382,2012,06321573,8818253,6806519604363,1751962231,8654312,054100329728-276651,443814761,92956625,995356,01820046,745161,487168,2322,5402,9241,8531,44311,67920,3041,74910,5154,3022,7071,1387,5802,2442,58320,99694,556391323045501,70980312,5502,10488317-4,0102263,9104508023921,29134819,3327,0789,0632,3143,0971,48737,5111,2351,2871562,2071,2798,0551,7972,39226379,2201,0014,6536981,0264803,3472232151,9114813,603143454772-335761,820896052,26777757,343382,28420057,113166,235173,3482,6773,0501,9731,49312,08420,5461,83310,8574,3903,2721,1498,2812,4742,70021,66598,443401593987061,92692362,7442,39110732091,6943085,0306219914371,68751920,2147,58910,5862,5493,5701,69438,1751,2731,3891852,7151,1738,3971,6172,52933483,7761,2716,4967761,2455783,7042372531,8364716,443118597811314395811,986947742,82397378,973401,19820067,746174,838182,5842,8323,6252,2991,54712,64021,3642,16111,0064,5823,6111,1379,0032,7852,94022,021103,550632044788322,222109552,9682,571136392131,8974206,4907141,1924731,95070723,8867,80112,6942,8764,5711,98038,3931,3301,3802382,7651,2219,0311,5862,62941888,9131,5547,3869281,4137034,1692752911,7505118,522136796814651477882,6191729883,6151,234911,599429,05320077,974179,251187,2263,0403,8342,3681,63012,94722,0052,38611,2694,7704,0161,1619,6933,0213,15523,262108,556872265309982,300137583,3062,565149434172,1105588,7031,1011,4105292,14788328,2468,38615,0233,0565,0152,27038,6291,5041,3542893,2331,2429,5361,5332,64950394,2221,7728,3121,0031,5816324,5462813201,6615620,1651441,125869854514973,2311511,1283,9511,4181813,500451,91220088,388186,585194,9723,2684,0942,4861,70313,42222,5192,59611,6164,9994,4361,18710,3433,1673,31824,711113,8651152505631,1942,437158873,5312,694163499222,32370711,2351,4481,6535652,3261,09733,0668,97418,8673,2785,8562,97139,2301,6491,3933313,7901,27310,5141,5102,787591103,0151,9368,7761,0851,7577024,9583013621,7776421,7191541,4659081,3025801093,8421581,2774,3441,7072215,868482,50420098,875192,219201,0943,3564,2242,5381,76113,92323,0472,72312,0885,1824,8771,21411,1203,3833,48926,237119,1621432735861,4352,5911801053,7442,843177564262,53284313,9081,8471,9586092,5001,31038,1729,31021,1863,4646,8993,53639,3541,7541,4253764,4551,31810,8761,4832,984690109,1112,0539,2521,1441,8847805,4313414001,7806123,1261661,8309391,7206791264,7441871,4984,7772,0882918,783509,44920109,402198,057207,4583,4894,3832,5961,81414,49623,6342,86312,6375,3865,4061,25212,0753,5703,63128,009125,2411762916031,7232,7311991253,9333,059193621322,76096116,5522,2132,2846692,6191,57043,3149,86924,2663,7358,1074,20839,4061,8921,4664085,0631,36411,7961,4413,163793116,9782,1239,7301,2061,9708655,7613164451,7806724,2631792,2519712,1797671405,6542171,7705,1472,6183721,930539,182