Mise en page 1 - World Association of Newspapers

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MAY 2008 SHAPING THE FUTURE OF THE NEWSPAPERUS$ millions16,00014,00012,00010,0008,0006,0004,0002,0000CinemaInternetAdvertising Spending in China by Media, 2003-200737 (0.48%)137 (1.79%)334 (4%)970 (13%)2,663 (34.8%)3,511 (45.88%)RadioOutdoorPress*Television41 (0.48%)241 (2,81%)429 (5%)1,364 (15.9%)2,491 (29.04%)4,014 (46.79%)45 (0.43%)346 (3.33%)512 (4.92%)1,723 (16.57%)2,825 (27.17%)4,945 (47.56%)51 (0.42%)529 (4.34%)652 (5.35%)1,929 (15.82%)3,038 (24.92%)5,992 (49.15%)56 (0.39%)793 (5.56%)770 (5.4%)2,218 (15.55%)3,232 (22.66%)7,190 (50.42%)2003 2004 2005 2006 2007* Includes magazine press and daily newspapers.Note: as of March 2006 sponsored search was included in the Internet estimates; numbers may not add up to total due to rounding.Source: Interdeco expert, BIPE and OMD, “Ad Barometer 2007,” November 24, 2006 © World Association of Newspapers 2007-2008If we examine the U.S. advertising breakdownin 2000, 2005 and 2008, we can find obviousdrops in television, newspaper and radio. Onthe other hand, Internet and cable TV bothmark a growth in share, with the Internetdoubling and cable TV growing more than 40percent.In terms of the annual growth rate, the Internethas more than 20 percent growth annuallyfrom 2007 to 2009, while all the other medialag far behind. Growth in outdoor andmagazines is slowing, with about five to ninepercent per year, while newspapers are facinga downturn from 2007 to 2009, declining at arate of four percent per year, according to theJack Myers Media Business Report.Advertising spend in ChinaAdvertising spending in China has beengrowing from less than $8 billion in 2003 tomore than $14 billion in 2007. Of all themedia, TV and press accounted for the lion’sshare in 2003, with 46 percent and 35 percentrespectively. However, the press has droppedmore then 10 percent and had only 23 percentshare left in 2007, while TV is still strong, upto over half of the overall ad spending inChina, according to Interdeco Ad Barometer2007.In addition, outdoor media was also gainingshare in the five years – from 13 percent up to15.5 percent. The Internet is also doing well,up from $137 million (or 1.8 percent) in 2003to $793 million (or 5.56 percent) in 2007.26
VOLUME 6 REPORT N° 2 WORLD DIGITAL MEDIA TRENDSUS$ millions2002 2003Convergent Platform Market *United States% changeEMEA% changeAsia Pacific% changeLatin America% changeCanada% changeTotal% change209,7367.4139,3069.785,4899.514,002-3.713,41112.9461,9448.2224,4877.0153,35610.197,03713.515,0047.214,5598.6504,4439.2Convergent Platform Marketvs. Other Entertainment and Media Platforms2004248,86710.9173,02912.8114,33117.817,35515.716,01910.0569,60112.92005263,7766.0189,0349.3131,29214.820,30317.017,0076.2621,4129.12006288,1289.2209,38710.8151,17615.123,63216.417,9915.8630,31411.12007309,5167.4229,9229.8175,05215.826,90313.819,1016.2760,49410.22008335,6118.4251,9309.6201,10814.930,55413.820,2576.1839,46010.42009356,4756.2273,4068.5226,50812.634,04511.421,4155.7911,8498.62010381,6687.1294,9977.9254,09612.238,24612.322,5245.2991,5318.72011403,3265.7315,2096.9284,30711.941,9159.623,6535.01,068,4107.82007-11CAGR7.08.513.512.15.69.1Other Entertainment and MediaPlatform**United States% changeEMEA% changeAsia Pacific% changeLatin America% changeCanada% changeTotal% change254,8562.7230,5341.3125,3351.417,086-3.214,9321.7642,7431.7263,6693.5232,8851.0127,5751.817,008-0.515,6785.0656,8152.2276,3644.8243,0964.4134,0265.118,1196.516,3144.1687,9194.7286,2513.6253,4004.2138,7973.619,3686.916,4610.9714,2773.8294,3202.8263,6534.0145,8065.020,5966.317,7067.6742,0813.9302,6472.8269,1842.1152,6424.721,4724.318,7335.8764,6783.0313,3373.5276,8242.8163,2066.922,4744.719,8826.7795,8234.1324,2383.5282,9622.2168,3333.123,6245.121,0605.4820,2173.1338,5354.4296,0264.6177,3505.424,8675.322,1985.4858,9764.7350,8833.6301,7091.9186,1014.925,8173.823,1474.3887,6573.3* Includes home video, TV networks, TV distribution, digital music downloads, mobile music, Internet advertising and access spending, video games,business information, electronic books, and online gaming.** Includes box office spending, physical recorded music, radio and out-of-home advertising, magazine publishing, newspaper publishing, physicalbooks, theme parks, casino gaming and legal sports wagering, and sports.Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates © World Association Newspapers 2007-20083.62.75.04.65.53.627
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SPECIAL REPORTMAY 2008 © WANShapin
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