Mise en page 1 - World Association of Newspapers

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Shapingthe Futureof the Newspaperwww.wan-press.orgSFN IS A WORLD ASSOCIATION OF NEWSPAPERS PROJECT,SUPPORTED BY FIVE OF THE WORLD’S LEADING BUSINESS PARTNERSwww.atex.com/THE LEADING SUPPLIER OF SOLUTIONS AND SERVICES FOR ADVERTISING,CONTENT MANAGEMENT, CIRCULATION AND ONLINE APPLICATIONSwww.man-roland.com/en/p0001/index.jspA LEADING COMPANY FOR NEWSPAPER PRODUCTION SYSTEMSwww.publigroupe.com/en/hom.cfmTHE SWITZERLAND-BASED INTERNATIONAL ADVERTISINGAND PROMOTION GROUPhttp://w3.upm-kymmene.com/ONE OF THE WORLD’S LEADING PRINTING PAPER PRODUCERSwww.telenor.com/THE LEADING NORWEGIAN TELECOMMUNICATIONS, IT AND MEDIA GROUP© WORLD ASSOCIATION OF NEWSPAPERS, 2008
VOLUME 6 REPORT N° 2 WORLD DIGITAL MEDIA TRENDSTABLE OF CONTENTSExecutive Summary 5Introduction 91 Global Media Advertising Landscape 15Global entertainment and media market 17Global advertising by category 19Global advertising by region 21Appendix 272 Digital Media Advertising Landscape 41Global digital/mobile revenue 41Online media 41Mobile media 50Games 55Digital TV 573 Media Usage Trends 59General media usage trends 59Online usage and user profiles 72Mobile usage and user profiles 934 Impact on Newspaper Industry 105Advertising in newspapers 105News sources 108Newspapers readership 109U.S. online newspapers 111Revenue needs for 2012 in Nordic region 1125 Newspaper Industry Digital Trends 115Networks 115quadrantONE: New online U.S. advertising network 118Yahoo! Newspaper Consortium grows 118The growth of search functionality and advertising 118Mobile 119Researching online news users: Scripps 121Conclusion 123Appendix 1263
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SPECIAL REPORTMAY 2008 © WANShapin
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