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Mise en page 1 - World Association of Newspapers

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MAY 2008 SHAPING THE FUTURE OF THE NEWSPAPERto grow from eight perc<strong>en</strong>t in 2003 to nearly17 perc<strong>en</strong>t in 2011, making it the biggestgainer <strong>of</strong> all. TV distribution, video games andcasino are also expected to rise in this period.On the other hand, most <strong>of</strong> the traditionalmedia are predicted to continue to see declinesthrough 2011, as the whole newspaperpublishing is predicted to drop more than fourperc<strong>en</strong>t within eight years, from 14.4 perc<strong>en</strong>tto 10.2 perc<strong>en</strong>t (as illustrated on <strong>page</strong> 17),while radio/out-<strong>of</strong>-home, book publishing,magazine publishing and film <strong>en</strong>tertainm<strong>en</strong>tadvertising sp<strong>en</strong>d recess.Brok<strong>en</strong> down by region, the United States is stillthe main player in the global <strong>en</strong>tertainm<strong>en</strong>t andmedia market, and is expected to grow from$464.6 billion in 2002 to $754.2 billion in 2011.However, America’s share is expected tocontinue to fall, from 42 perc<strong>en</strong>t in 2002 to aprojected 38.6 perc<strong>en</strong>t in 2011.Europe, the Middle East and Africa (EMEA)are still ranked in second place, but they arealso projected to lose ground gradually – from33.5 perc<strong>en</strong>t to 31.5 perc<strong>en</strong>t betwe<strong>en</strong> 2002 to2011. On the other hand, the Asia Pacific areaUS$ million2,000,0001,500,0001,000,000Global Entertainm<strong>en</strong>t and Media Market by RegionCanadaLatin AmericaAsia PacificEMEAUnited States1,104,687 1,161,258 1,257,120 1,335,689 1,432,3951,956,0671,850,5071,732,0661,635,2831,525,172500,0000% annual changeCanadaLatin AmericaAsia PacificEMEAUnited StatesTotal20026.7-3.44.64.34.74.420036.73.06.54.45.15.120046.910.810.67.77.68.320053.511.88.86.34.76.22006p6.711.510.06.95.97.220076.09.410.35.55.16.520086.49.611.25.96.07.220095.68.88.45.24.95.920105.39.49.36.25.86.820114.67.39.04.44.75.72007-11CAGR5.68.99.65.55.36.4Source: PricewaterhouseCoopers LLP, Wilk<strong>of</strong>sky Gru<strong>en</strong> Associates © <strong>World</strong> <strong>Association</strong> <strong>of</strong> <strong>Newspapers</strong> 2007-2008%Share <strong>of</strong> Global Entertainm<strong>en</strong>tand Media Market by RegionUS EMEA Asia PacificLatin America Canada4542,14041,239,7 38,635 33,5 33,1 32,3 31,530252422,319,1 20,220151052,8 3 3,2 3,502,6 2,5 2,5 2,42002 2005 2008 2011Source: PricewaterhouseCoopers LLP, Wilk<strong>of</strong>sky Gru<strong>en</strong> Associates© <strong>World</strong> <strong>Association</strong> <strong>of</strong> <strong>Newspapers</strong> 2007-2008%4035302520151050Share <strong>of</strong> Global Advertisingby Sector36,931,5TV <strong>Newspapers</strong> MagazinesRadio Out-<strong>of</strong>-home Internet37,6 37,929,626,514,2 13,4 14,212,48,3 10,88,97,55,72,8 6 5,7 5,82002 2005 2008 201137,12513,8127,36Source: PricewaterhouseCoopers LLP, Wilk<strong>of</strong>sky Gru<strong>en</strong> Associates© <strong>World</strong> <strong>Association</strong> <strong>of</strong> <strong>Newspapers</strong> 2007-200818

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