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charity: “together, anything’s possible”Section ADDITIONAL INFORMATION6making a positive impact on the communitieswhere pga tour tournaments are held andplayers live has become an even larger focus inthe golf organization’s charitable mission withthe “together, anything’s possible” campaign.the charitable effort was celebrated in late2005 when the pga tour and its tournamentsreached the “Drive to a Billion” milestone. thatcumulative effect, since the first donation in 1938, has reached more than $1.6billion entering 2011—including more than $1 billion in the last 15 years—and is the cornerstone of the “together, anything’s possible” campaign. theforecast is for the second billion-dollar mark to be reached within approximatelythe next five years.During tHE pLaYErS championship in may 2009, the tour unveiled itsrenewed commitment to charitable efforts aimed at further energizing andengaging all players, tournaments, sponsors, charities, volunteers and fans.“the pga tour has done a lot for charity over the years but onlybecause of the passion for giving back shared by our players, tournaments,sponsors, charities, volunteers and fans,” pga tour commissioner timFinchem said. “When we say, ‘together, anything’s possible,’ we mean thatby rallying behind the common cause of charitable giving, we can creategreater awareness and elevate our overall impact, which is so important inthese difficult economic times.”a full-scale launch of “together, anything’s possible” began in 2010.pga tour, champions tour and Nationwide tour events annually benefitmore than 3,000 charities and countless individuals worldwide. researchshows that the majority of the funds raised each year are directly funneledback into the local market, so while there is not an “official charity of thepga tour,” there are many who benefit from the tour’s one goal of “givingBack.”StRUctUReunlike any other professional sports organization, the pga tour relieson more than 100,000 volunteers a year to run its events, and most of the100-plus tournaments are structured as non-profit organizations designed todonate 100 percent of net proceeds to local charities. Beneficiaries includehospitals, youth-development organizations, growth-of-the-game programsand food banks. In addition, military support and fundraising for naturaldisasterrelief are apparent.“together, anything’s possible” aims to organize the beneficiaries into anational network. the tour and its sanctioned tournaments will connect witheach of these charities to begin communicating details of this platform.toURnAMentSIn the “together, anything’s possible” campaign, the tour will assisttournaments in maximizing their charitable impact. the tour will work withtournaments to benchmark specific charity initiatives where feasible andexpand proven activities across all tours.In the presidents cup, there is no purse, yet revenues are dividedinto equal shares that the participating players and captains designate forcharities of their choice, totaling nearly $22 million in the eight playings of theevent through the 2009 event in San Francisco.PLAYeRSplayers reach out to help considerably through charitable efforts in theirhome communities and elsewhere.under the “together, anything’s possible” platform, the tour commitsresources to further promote each player’s charitable activities, whetherthrough television, advertising, pgatour.com and video or new media supportthat will enable fans to get involved in their favorite players’ charities.the tour will offer assistance to both players, who are currently engaged incharitable activities, as well as those who are interested in getting started.“I am very excited that the tour will be helping us all make a biggerimpact on our communities,” said David toms. “two days after HurricaneKatrina hit, I sent an email to about 200 people and asked if they would beinterested in supporting the cause. I thought we would be able to raise a littlemoney and help a few more families. the response to that simple email wasoverwhelming. We had to get volunteers to help answer the phones, andwithin hours of an interview I did during a pga tour broadcast, over 1,000online donations crashed our system. It wasn’t long before we had raised over$1.5 million. that is an example of how we, as players, can help our communitiesand charities in times of need. this new, elevated charity platform will bean asset to all players who want to pitch in and make a difference.”Support of the united States military has been quite evident. the at&tNational in philadelphia, pa, honors the united States armed Forces by offeringfree admission to all military personnel and holding various events aroundthe tournament.phil mickelson began a “Birdies for the Brave” program in 2004 thatcontinues to donate $100 for each birdie and $500 for each eagle he makesin competition and benefits “Homes for our troops” and “Special operationsWarrior Foundation.” Numerous other players are affiliated with organizationsthat assist wounded veterans and their families.Ernie Els was one of the players featured as he and his wife, Liezl, continuedto work to promote autism awareness and fund research. the secondplaying of the Els for autism pro-am raised $800,000 for the Els for autismFoundation, whose primary goal is to raise $30 million to build the Els centerfor Excellence. the Els center for Excellence will be dedicated to educatingautistic children and funding research into the causes of autism and developingnew treatments for it.In June 2010, Jim mcglothlin, a member of the pga tour golf courseproperties Board, organized “the Big 3 for the mountain mission Kids,” a onedaytournament featuring Jack Nicklaus, arnold palmer and gary player. thisevent, which benefited the mountain mission School, raised an astounding$15.2 million in a single day.there is an exciting, new “together, anything’s possible” initiativein 2011. country music star Darius rucker has written a song “together,anything is possible,” in which proceed from downloads will be distributed topga tour charities, the First tee and Birdies for the Brave.the players’ wives are also fully involved in giving back. the pgatour Wives association was a 2008 recipient of one of Golf Magazine’s 10Innovator awards for its charitable nature and positive impact on tournamenthost cities. Since its incorporation in 1988, the pga tour Wives associationhas supported children’s charities across the country by raising money andgiving back much to the game of golf through personal time and monetarycontributions.FAnSthe tour has developed a call-to-action plan that allows fans to rallybehind charities supported by its players and tournaments, allowing them toenhance lives by giving of their time or making contributions.While many tournaments already have an effective outreach to theirfans, the tour will develop an overarching communications plan that will addsupport on a national level. the tour launched pgatour.com/together in2010 so that fans learn more about the charitable involvement of their favoriteplayers, tournaments or charities. this site enables fans to donate moneyand identify volunteer opportunities that directly benefit local charities. thetour will invest substantial internal resources, including an ad campaign, topromote the call to action.the first full year of “together, anything’s possible” showed the breadthand depth of our collective charitable efforts with the new charity web sitefeaturing more than 300 stories and videos about the wonderful work beingdone in communities around the globe.6-6 PGA TOUR 2011 Guidepgatour.com