ECSU Magazine 2.1.pmd - Elizabeth City State University

(Continued from Page 34)Each constituency was charged with not onlyraising funds for scholarships, but with the timelydissemination of information regarding the campaignfor ECSU and related fundraising events. An intensivepublic relations campaign was also developed toinform and educate the public regarding the TomJoyner Foundation and the ECSU campaign.Each year, the Tom Joyner Foundation selects 11schools to feature during the nationally syndicatedTom Joyner Morning Show, a radio program that isbroadcast to 10 million listeners each weekday. Foran entire month, the Tom Joyner Foundation awardsscholarships to students attending the featuredhistorically black college or university.Over the course of several months, fundraisingevents were sponsored by groups in Elizabeth Cityand in alumni chapters. In March, ECSU staff hosteda fashion and talent show, followed by the staff’sgarage and yock sale in May. ECSU faculty raised$4,000 in May by hosting a campus cook-out at theFaculty Senate House.ECSU alumni Karla Crump, ’85 and Ruby Perkins,’65 took center stage during a Tom Joyner benefitconcert on May 17 that was hosted by the ElizabethCity Alumni Chapter. In Roanoke Rapids, NC, the J.T.Doles Alumni Chapter hosted a Tom Joyner benefitfeaturing Dr. Willie Gilchrist, ’73 as the keynotespeaker. Alumni chapters also hosted Tom Joyner forECSU fundraising events and activities in WashingtonD.C., Maryland, and Greenville, Raleigh, andWilliamston in North Carolina, to name a few. TheTom Joyner Campaign for ECSU fundraising activityculminated with a staff-sponsored gospelextravaganza, held on June 22 in the Floyd L RobinsonAuditorium in the ECSU Fine Arts Complex.In June, a contingent of ECSU alumni, faculty, staff,students, and trustee and foundation board memberstraveled to Charlotte, NC, to attend the Tom JoynerSky Show. During that sky show (June 20), ECSUreceived $69,000 in corporate scholarships coupledwith contributions from the ECSU Board of Trustees,ECSU National Alumni Association, several SoutheastRegion alumni chapters, including Eva J. Lewis, A.P.Lester, Kinston-Lenoir, Raleigh-Wake-Durham, andthe Washington D.C. Metro Alumni Chapter from theMid-Atlantic Region. The Chancellor’s reception wasalso held in Charlotte to recognize the scholarshiprecipients, alumni and friends, and to honor Mr. TomJoyner, Sr. for his dedication and support of ECSU. MAJOR GIFTSECSU Board of Trustees .............................. $18,300ECSU National Alumni Assn. ...................... $15,000Washington D.C. Metro Alumni Chapter . $10,205ECSU Faculty ...................................................... $8,115ECSU Staff .................................. (figure unavailable)CORPORATE CONTRIBUTIONSBudweiser/Anheuser Busch ....................... $30,000ExxonMobil...................................................... $18,000GlaxoSmith Kline ............................................ $15,000DaimlerChrysler .............................................. $12,000Denny’s.............................................................. $10,000Colgate .............................................................. $10,000Kraft Foods ......................................................... $7,500Goody’s ............................................................... $5,000Bilo ......................................................................... $5,000HEB........................................................................ $5,000Household Finance .......................................... $5,000State Farm Insurance ....................................... $5,000Equal ....... $3,000 (plus laptops for two students)ECSU MAGAZINE FALL 2003 35