School of the MonthJUNE 2003Memories of 2003 at<strong>Elizabeth</strong> <strong>City</strong> <strong>State</strong><strong>University</strong> will includethe campaign that brought<strong>ECSU</strong> alumni, faculty, staff, studentsand members of the communitytogether for an important cause – toraise money for student scholarshipsat <strong>Elizabeth</strong> <strong>City</strong> <strong>State</strong> <strong>University</strong>.The Tom Joyner Foundation’sselection of <strong>ECSU</strong> as its School of theMonth for June 2003 gave thousands ofindividuals the opportunity to joinforces to host and support a series offundraising initiatives on campus andthroughout the country.Established in 1998, The Tom JoynerFoundation’s purpose is to securefinancial resources for students athistorically black colleges anduniversities. “It is our goal to keep asmany students as we possibly canenrolled in historically black collegesand universities so that they can go outinto the world and become productivecitizens,” said Barbara Dunncomponent of each school of the monthcampaign is the participation of<strong>ECSU</strong> raises alumni, faculty, staff, students andmembers of the community. “It isessential for us to claim our own$200,000 plus heritage and protect our institutions.An example of this type of support wasrecently demonstrated at BennettCollege,” says Harrington. “I see thisfor studentsame outpouring of support fromalumni, faculty, staff and students at<strong>Elizabeth</strong> <strong>City</strong> <strong>State</strong> <strong>University</strong>.”scholarshipsIn January, Chancellor Mickey L.Burnim invited more than twentyHarrington, Director of College individuals to serve as members of theRelations and Marketing for the Tom Tom Joyner Steering Committee. TheJoyner Foundation. “We hope that the steering committee was comprised ofbeneficiaries of this support will return representatives from <strong>ECSU</strong>’s Board ofthis generosity by reaching back and Trustees, Foundation Board, alumni,helping their colleges.”faculty, staff, students and communityTo date, the Tom Joyner Foundation supporters. “It was the Chancellor’shas secured more than $17 million from intention to make the Tom Joynernational businesses and corporations Campaign for <strong>ECSU</strong> an inclusive effort,”such as Kraft Foods, DaimlerChrysler, said La’Tanya Afolayan, Director ofAnheuser Busch, GlaxoSmithKline and Major and Planned Gifts at <strong>ECSU</strong>.Denny’s. However, the most important (Continued on Page 35)34 <strong>ECSU</strong> MAGAZINE FALL 2003
(Continued from Page 34)Each constituency was charged with not onlyraising funds for scholarships, but with the timelydissemination of information regarding the campaignfor <strong>ECSU</strong> and related fundraising events. An intensivepublic relations campaign was also developed toinform and educate the public regarding the TomJoyner Foundation and the <strong>ECSU</strong> campaign.Each year, the Tom Joyner Foundation selects 11schools to feature during the nationally syndicatedTom Joyner Morning Show, a radio program that isbroadcast to 10 million listeners each weekday. Foran entire month, the Tom Joyner Foundation awardsscholarships to students attending the featuredhistorically black college or university.Over the course of several months, fundraisingevents were sponsored by groups in <strong>Elizabeth</strong> <strong>City</strong>and in alumni chapters. In March, <strong>ECSU</strong> staff hosteda fashion and talent show, followed by the staff’sgarage and yock sale in May. <strong>ECSU</strong> faculty raised$4,000 in May by hosting a campus cook-out at theFaculty Senate House.<strong>ECSU</strong> alumni Karla Crump, ’85 and Ruby Perkins,’65 took center stage during a Tom Joyner benefitconcert on May 17 that was hosted by the <strong>Elizabeth</strong><strong>City</strong> Alumni Chapter. In Roanoke Rapids, NC, the J.T.Doles Alumni Chapter hosted a Tom Joyner benefitfeaturing Dr. Willie Gilchrist, ’73 as the keynotespeaker. Alumni chapters also hosted Tom Joyner for<strong>ECSU</strong> fundraising events and activities in WashingtonD.C., Maryland, and Greenville, Raleigh, andWilliamston in North Carolina, to name a few. TheTom Joyner Campaign for <strong>ECSU</strong> fundraising activityculminated with a staff-sponsored gospelextravaganza, held on June 22 in the Floyd L RobinsonAuditorium in the <strong>ECSU</strong> Fine Arts Complex.In June, a contingent of <strong>ECSU</strong> alumni, faculty, staff,students, and trustee and foundation board memberstraveled to Charlotte, NC, to attend the Tom JoynerSky Show. During that sky show (June 20), <strong>ECSU</strong>received $69,000 in corporate scholarships coupledwith contributions from the <strong>ECSU</strong> Board of Trustees,<strong>ECSU</strong> National Alumni Association, several SoutheastRegion alumni chapters, including Eva J. Lewis, A.P.Lester, Kinston-Lenoir, Raleigh-Wake-Durham, andthe Washington D.C. Metro Alumni Chapter from theMid-Atlantic Region. The Chancellor’s reception wasalso held in Charlotte to recognize the scholarshiprecipients, alumni and friends, and to honor Mr. TomJoyner, Sr. for his dedication and support of <strong>ECSU</strong>. MAJOR GIFTS<strong>ECSU</strong> Board of Trustees .............................. $18,300<strong>ECSU</strong> National Alumni Assn. ...................... $15,000Washington D.C. Metro Alumni Chapter . $10,205<strong>ECSU</strong> Faculty ...................................................... $8,115<strong>ECSU</strong> Staff .................................. (figure unavailable)CORPORATE CONTRIBUTIONSBudweiser/Anheuser Busch ....................... $30,000ExxonMobil...................................................... $18,000GlaxoSmith Kline ............................................ $15,000DaimlerChrysler .............................................. $12,000Denny’s.............................................................. $10,000Colgate .............................................................. $10,000Kraft Foods ......................................................... $7,500Goody’s ............................................................... $5,000Bilo ......................................................................... $5,000HEB........................................................................ $5,000Household Finance .......................................... $5,000<strong>State</strong> Farm Insurance ....................................... $5,000Equal ....... $3,000 (plus laptops for two students)<strong>ECSU</strong> MAGAZINE FALL 2003 35