July 2012

NEW SMOOTH LOCKDISCOVER SMOOTHNESS THAT LASTS UP TO 13 SHAMPOOS! *The lasting smoothness you could only dream about is now a reality! NEW Smooth Lock, Redken’s latest haircare innovation, includes an exclusive semi-permanent salonservice that seals in frizz-free manageability and smoothness that last up to 10 shampoos**! At home, heat-activated formulas deeply nourish and protect to extend theservice results by 3 shampoos***! Hair stays smooth and polished with luscious shine.HEAT FUSE COMPLEXTHERMO ACTIVE POLYMER = HUMIDITY RESISTANT FRIZZ CONTROLALMOND OIL = SILKY, SMOOTH REFLECTIONINTERLOCK PROTEIN NETWORK REBUILDS SURFACE PROTECTIONPROVIDES PROGRESSIVE CONDITIONINGSTRENGTHENS HAIR’S COREIN THE SALONNEW Semi-Permanent Smooth Lock Service is designedto refine your client’s natural hair type for ultra smooth,frizz-free results.Step 1 Smooth ActivatorCysteine, a naturally occurring amino acid, gently relaxeshair’s curl pattern creating a loose, more elongated shapeAT HOMEThe Smooth Lock collection includes take home products so clients can create lastingsmoothness and extend the service results even further – increasing their satisfaction andboosting your retail profits!Smooth Lock Shampoo cleanses and replenishes to restore smoothness, frizz control andnourishing shine.Smooth Lock Conditioner eases detangling and improves manageability with moisture,frizz-free smoothness and shine.Smooth Lock Butter Silk intensive rinse-out treatment provides deep replenishment todamaged areas of the cuticle for lasting smoothness, increased manageability and shine.Smooth Lock Stay Sleek leave-in cream locks in frizz-free smoothness for up to 3shampoos***! Heat-activated formula tames, nourishes and seals the cuticle for a sleek,compacted look.NEW & IMPROVED Heat Glide protective smoother provides protection from heat stylingtools and blocks humidity to deliver a 92% reduction in frizz that lasts up to 48 hours † .Step 2 Smooth SealerThermo-active polymer seals the fiber and forms ahumidity-resistant barrier that helps eliminate frizzand fly-aways for lasting smoothnessTo learn more about NEW Smooth Lock,log-on to Redken.com and click onEducation On Demand to watch a FREEproduct knowledge video.*Results achieved with semi-permanent Smooth Lock Service followed by at-home use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream**Results achieved with semi-permanent Smooth Lock Service***Results achieved with the use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream vs. a non-conditioning shampoo†Results achieved with the use of Smooth Lock Shampoo, Conditioner and Heat Glide protetive smoother vs. a non-conditioning shampoo

SALON OFFERPURCHASE12 Smooth Lock retail products (mix and match)Recommended Mix3 Smooth Lock Shampoo 10.1 oz.3 Smooth Lock Conditioner 8.5 oz.2 Smooth Lock Heat Glide 5 oz.2 Smooth Lock Butter Silk 8.5 oz.2 Smooth Lock Stay Sleek 5 oz.JULY 2012 / PromotionsRECEIVE FREE1 Smooth Lock Salon KitKit Includes6 Smooth Lock Activators 2 oz.1 Smooth Lock Sealer 8.5 oz.18 Smooth Lock Duo Packettes1 Shot Shaker2 Tent Cards promoting the Smooth Lock Salon Service4 Mirror Clings1 Shelf Talker1 Stylist Brochure with DVD6 Gift With Purchase CoastersSalon Price$93.50 *$147.45 salon value** ( $ 53.95/37% savings)*Price based on recommended mix**Includes value of packettesSALON BONUS OFFERPURCHASESalon offer plus 6 additional Smooth Lock retail products(open stock)RECEIVE FREE1 Smooth Lock Shampoo Liter1 Smooth Lock Conditioner Liter1 Smooth Lock Shot Phase 16.9 oz.1 Shot Phix 3.5 pHix pHase Sealer 8.5 oz.STYLIST SERVICE OFFERPURCHASE AT A DISCOUNT1 Smooth Lock Service Trial KitKit Includes3 Smooth Lock Activators 2 oz.1 Smooth Lock Sealer 5 oz.*1 Shot Shaker1 Stylist Brochure with DVDSTYLIST RETAIL OFFERPURCHASE AT A DISCOUNT1 Smooth Lock Shampoo 10.1 oz.1 Smooth Lock Conditioner 8.5 oz.1 Smooth Lock TreatmentChoose from:Smooth Lock Heat Glide 5 oz.Smooth Lock Butter Silk 8.5 oz.Smooth Lock Stay Sleek 5 oz.Salon Price$140.60 *$249.05 salon value ( $ 108.45/44% savings)*Price will vary depending on product mix.Salon Price$17.00$25.10 stylist value ( $ 8.10/32% savings)*Promo size. $ 8.00 estimated value.Salon Price$16.00$23.08 stylist value* ( $ 7.08/31% savings)*Value will vary depending on product mix.

PrICE ListProduct Case Retail Salon Case OrderQty Price Price Price QtyProduct Case Retail Salon Case OrderQty Price Price Price QtyHAIRCAREShampoos (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, ColorExtend Sun, Dandruff Control, Extreme, Fresh Curls, Hair CleansingCream, Real Control, Smooth Lock*, Time Reset1.7 oz.** 50 4.00 2.00 100.00 _10.1 oz.** 12 14.50 7.25 87.00 _Liters** 12 24.50 12.25 147.00 _Gallon** 4 N.A. 26.50 106.00 _Conditioners (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,Extreme, Fresh Curls, Real Control, Smooth Lock*, Time Reset1 oz.** 100 4.00 2.00 200.00 _8.5 oz.** 12 15.50 7.75 93.00 _Liter** 12 29.50 14.75 177.00 _Gallon** 4 N.A. 41.50 166.00 _SaMPLINGHAIRCARE DUO PACKETTEs (BAGS OF 18)All Soft, Color Extend, Real Control1.7 oz. 14 N.A. 10.00 140.00 _TreatmentsAll Soft Heavy Cream softening rinse-out mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _All Soft Argan-6 Oil3 oz. 12 29.00 14.50 174.00 _All Soft Supple Touch softening cream-spray5 oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5 oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cuttingand detangling lotion4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz. 12 15.50 7.75 93.00 _Color Extend Total Recharge inner hair fuel5 oz. 12 16.50 8.25 99.00 _Color Extend Sun After-Sun Mask8.5 oz.* 12 16.50 8.25 99.00 _Extreme Anti-Snap leave-in treatment1.7 oz. 50 4.00 2.00 100.00 _8.5 oz. 12 16.50 8.25 99.00 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 15.50 7.75 93.00 _Extreme Strength Builder8.5 oz. 12 15.00 7.50 90.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Fresh Curls Spring Mousse leave-in anti-frizz activatorfor lazy curls5.4 oz. 12 16.50 8.25 99.00 _Fresh Curls Curl Refiner leave-in anti-frizz detangler8.5 oz. 12 16.50 8.25 99.00 _Fresh Curls Curl Boost scrunching spray gel8.5 oz. 12 16.50 8.25 99.00 _Real Control Intense Renewal super moisturizing mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4 oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4 oz. 12 20.50 10.25 123.00 _Real Control Thermal Resist inner hair repair5 oz. 12 16.50 8.25 99.00 _Smooth Lock Butter Silk intensive rinse-out treatment*8.5 oz. 12 15.50 7.75 93.00 _Smooth Lock Heat Glide protective smoother*5 oz. 12 16.50 8.25 99.00 _Smooth Lock Stay Sleek leave-in cream*5 oz. 12 16.50 8.25 99.00 _Step 1 Smooth Activator*3x 2 oz. 12 N.A. 14.85 178.20 _Step 2 Smooth Sealer*8.5 oz. 12 N.A. 12.00 144.00 _Time Reset Corrective Defense3.2 oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 20.00 10.00 120.00 _Pre ArtLiter ** 12 N.A. 25.00 300.00 _NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8 oz.** 12 17.00 8.50 102.00 _Liter** 12 28.00 14.00 168.00 _Nature’s Rescue Cooling Deep Conditioner4.2 oz.** 12 18.00 9.00 108.00 _16.9 oz.** 6 26.00 13.00 78.00 _Nature’s Rescue Refining Sea Polish3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2 Liter N.A. N.A. 2.50 N.A. _INTRA FORCESYSTEM 1 NATURALShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _SYSTEM 2 COLOR TREATEDShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _TREATMENTSMicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _IN SALON SERVICESScalp Stimulate.85 oz. x 6 12 N.A. 20.00 240.00 _Redken ChemistryAll Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase*16.9 oz. 12 N.A. 18.50 222.00 _(continued)6

Product Case Retail Salon Case OrderQty Price Price Price QtyProduct Case Retail Salon Case OrderQty Price Price Price QtyProduct Case Retail Salon Case OrderQty Price Price Price QtyProduct Case Retail Salon Case OrderQty Price Price Price QtyTime Reset Filler Shot Phase7.6 oz. 12 N.A. 12.00 144.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _STYLINGStraightSheer Straight 06 lightweight straightening gel1 oz. 100 5.00 2.50 250.00 _3.4 oz.** 12 16.00 8.00 96.00 _Align 12 protective straightening lotion1 oz. 100 5.00 2.50 250.00 _5 oz.** 12 17.00 8.00 102.00 _ShineGlass 01 smoothing serum2 oz.** 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz.** 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist4.4 oz.** 12 17.50 8.75 105.00 _VolumeThickening Lotion 06 all over-body builder5 oz.** 12 15.50 7.75 93.00 _1/2 Liter** 12 N.A. 12.50 150.00 _Rootful 06 root lifting spray8.5 oz.** 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7 oz.** 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5 oz.** 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3 oz.** 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2 oz. 24 5.50 2.75 66.00 _10.58 oz. 12 16.50 8.25 99.00 _TextureWater Wax 03 shine defining pomade1.7 oz.** 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturing cream-wax3.4 oz.** 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75 oz.** 100 5.50 2.75 275.00 _5 oz.** 12 19.50 9.50 114.00 _Wax Blast 10 high impact finishing spray-wax2 oz.** 24 8.50 4.25 102.00 _4.4 oz.** 12 18.00 9.00 108.00 _Rough Paste 12 working material.75 oz.** 100 5.50 2.75 275.00 _2.5 oz.** 12 18.00 9.00 108.00 _Hardwear 16 super strong gel8.5 oz.** 12 16.00 8.00 96.00 _Structure Wax 17 classic styling wax1.7 oz.** 12 18.00 9.00 108.00 _CurlSoft Spin 05 curl-enhancing gel5 oz.** 12 16.00 8.00 96.00 _Ringlet 07 curl perfecting lotion1 oz.** 100 5.50 2.75 275.00 _6 oz.** 6 18.00 9.00 54.00 _Curl Wise 14 curl defining cream5 oz.** 12 17.00 8.50 102.00 _Heat StylingSatinwear 02 prepping blow-dry lotion*5 oz. 12 18.00 9.00 108.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 16.00 8.00 96.00 _Duo Shield 07 color protecting gel and cream*5 oz. 12 19.00 9.50 114.00 _Spray Starch 15 versatile ironing spray5 oz. 12 14.00 7.00 84.00 _Hot Sets 22 thermal setting mist5 oz. 12 14.00 7.00 84.00 _1/2 Liter 12 N.A. 12.00 144.00 _HairspraysFashion Work 12 versatile working spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2 oz. 24 5.50 2.75 66.00 _6.7 oz. 12 16.00 8.00 96.00 _Quick Dry 18 instant finishing spray2 oz. 24 5.50 2.75 66.00 _11 oz. 12 15.00 7.50 90.00 _Forceful 23 super strength finishing spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Style ConnectionMatte Sponge 05 rugged texturizer1.7 oz.** 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz.** 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5 oz.** 6 18.00 9.00 54.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 14.50 7.25 174.00 _Powder Refresh 01 aersol hair powder/dry shampoo1.2 oz. 24 7.50 3.75 90.00 _3.4 oz. 12 18.00 9.00 108.00 _Quick Tease 15 backcombing finishing spray*1.3 oz. 24 7.50 3.75 90.00 _5.3 oz. 12 18.00 9.00 108.00 _STYLING SINGLE PACKETTEs (BAGS OF 18)Align 12 protective straightening lotionOutshine 01 anti-frizz polishing milkVelvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blowdry lotion.35 oz. Single Packette 28 N.A. 6.00 168.00 _REDKEN FOR MENHaircareClean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz.** 12 12.00 6.00 72.00 _Liter** 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Densify texturizing shampoo10 oz.** 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz.** 12 12.00 6.00 72.00 _Liter** 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz.** 12 12.50 6.25 75.00 _Liter ** 12 22.50 11.25 135.00 _StylingStand Tough extreme gel5 oz.** 12 12.50 6.25 75.00 _Grip Tight holding gel5 oz.** 12 12.50 6.25 75.00 _Dishevel fiber cream3.4 oz.** 12 16.50 8.25 99.00 _Get Groomed finishing cream5 oz.** 12 12.50 6.25 75.00 _Work Hard molding paste3.4 oz.** 12 14.50 7.25 87.00 _Outplay texture putty3.4 oz.** 24 14.50 7.25 174.00 _Maneuver working wax3.4 oz.** 24 14.50 7.25 174.00 _Shine Form defining wax2.5 oz.** 12 16.50 8.25 99.00 _Polish Up pomade3.4 oz.** 24 14.50 7.25 174.00 _Loose Ends liquid pomade5 oz.** 12 16.50 8.25 99.00 _Skin/Body careCleanse acid balanced cleansing bar5.3 oz.** 36 9.50 4.75 171.00 _HaircolorColor Camo2 oz.** 36 N.A. 4.50 144.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.00 36.00 _HAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz.** 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz.** 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz.** 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion2.1 oz. 36 N.A. 6.25 225.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream**2.1 oz. 36 N.A. 6.25 225.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz.** 36 N.A. 5.15 185.40 _Chromatics Prismatic Permanent Color2 oz. 36 N.A. 7.25 261.00 _Haircolor Collection KitsShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 239.60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 172.80 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color FusionSalon Intro Kit 1 N.A. 312.50 N.A. _Stylist Trial Kit 4 N.A. 75.00 300.00 _Color GelsSalon Intro Kit 1 N.A. 206.00 N.A. _Stylist Trial Kit 4 N.A. 61.80 247.20 _DevelopersColor Gels Developer 10v, 20v, 30v, 40vLiter 6 N.A. 6.00 36.00 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.00 36.00 _Shades EQ Processing SolutionLiter 6 N.A. 6.00 36.00 _Chromatics Oil in Cream Developer 10v, 20v, 30v*Liter 6 N.A. 10.00 60.00 _LightenersBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 N.A. 11.25 135.00 _32 oz. 6 N.A. 28.10 168.60 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener16 oz. 12 N.A. 17.35 208.20 _32 oz. 6 N.A. 28.10 168.60 _Haircolor MaintenanceColor Thickener4 oz. 12 N.A. 7.95 95.40 _TEXTUREAcid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _Shape Control Reducer Neutralizer**Normal Reducer 250ml** 21 N.A. 29.00 348.00 _Sensitized Reducer 250ml** 21 N.A. 29.00 348.00 _Resistant Reducer 250ml** 21 N.A. 29.00 348.00 _Shape Control Neutralizer**Smoothing Neutralizer Liters 6 N.A. 12.00 72.00 _SALON GEARColor GearSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint Brush N.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _(Regular–holds 42)Organizer Tray Cream(Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid(Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _(Angled Brush)Detailing Etching Wand N.A. N.A. 5.00 N.A. _(Mascara Wand)Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch BookN.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch BookN.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Chromatics Trifold Swatch Book N.A. N.A. 20.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _Haircare/Styling GearRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _Business ToolsReinventing Space Book N.A. N.A. 59.00 N.A. _All retail prices are suggested only. * new product ** new price *** only offered in stores+ not all sizes available for every productN.A. = Not Applicable.JULY 2012 \ Promotions 7

SUMMERHAIR REPAIRREPAIR YOUR CLIENTS’ HAIR AND BOOST PROFITS WITH ESSENTIAL REPAIR TREATMENTSThis kit includes everything you need to introduce your colour-treated clients to must-have treatments from Essential Repair. No matter whatPureology system your client normally uses, adding an Essential Repair treatment will help fortify summer-stressed strands and leave haircolourhealthy and shiny.Use the full-size Instant Repair and Colour Max at the stylist station so clients can discover the Essential Repair difference in the salon. You can alsohand them a sample packette of the appropriate treatment or masque so they can continue the experience at home. Your sales will increase when clientstry the product and decide to make a purchase!SALON OFFERPURCHASE$150 or more of any Pureology system Shampoo and Condition(mix and match)RECEIVE FREE1 Essential Repair Summer Hair KitKIT INCLUDES:1 Essential Repair Instant Repair Leave-In Hair Condition 6 oz.with Stylist Station sticker1 Essential Repair Colour Max UV Haircolour Defense 8.5 oz.with Stylist Station sticker18 Essential Repair Split End Correcting Treatment Packettes18 Essential Repair Restorative Hair Masque Packettes36 Hangtag Packette Holders1 “Summer Hair Repair” Easel Card1 “Summer Hair Repair” Instruction SheetSALON PRICE$150.00$182.00 salon value ($32.00/18% savings)Drive retail sales with the Essential Repair Clientdeal — coming next month!103

PUREOLOGYEXCLUSIVEJULY 2012 • PROMOTIONSNEW COLOUR STYLISTCONTROL TWISThigh hold liquid waxRepair your clients’ hairthis summer withESSENTIAL REPAIRAll rights reserved. U0552900 3/201212