Travelers' Philanthropy Handbook - Center for Responsible Travel

for-profit service. General Manager John Burbank and Executive Chef Scott Campbell, withmore than 40 years’ combined experience, have created a destination restaurant in WashingtonHeights. Both of them promote the New Leaf’s support of the neighborhood’s parks and themenu’s connection to local food sources (including herbs picked in NYRP’s 55 communitygardens).• How are Funds Actually Raised from The Travelers?Through the sale of fine, seasonal, and delicious American cuisine in a warm and rustic settingthat seats 75 inside and 80 on the patio. The restaurant can also be rented for weddings andother catered events.• How do You Solicit Donations?Diners at the New Leaf are informed of the restaurant’saffiliation with NYRP through on-site signage and NYRPpromotional materials.• Are Donations Tax Deductible?Dining at the New Leaf is not tax deductiblebecause the guest is receiving a service and therestaurant is a for-profit enterprise. However,guests can make tax deductible gifts to NYRP.• Do Travelers Visit the Project Sites?Diners are often told by the New Leaf’s serversabout NYRP’s history and cleanup efforts insurrounding parks. Guests are invited to tour thesites in future visits.NYRP/MillionTreesNYC, New York City.Credit: NYRP• Do You Offer Opportunities for Voluntourism?Diners who sign up for the New Leaf’s mailing list are added to NYRP’s email list as well,which frequently includes information on how to register for volunteer tree planting andpark cleanup projects around New York City.• What Type of Educational Materials Do You Give to Travelers?NYRP newsletters and flyers are displayed at the check-in table at the New Leaf.• Is Your Travelers’ Philanthropy Promoted on Your Website or in YourAdvertising?The New Leaf is described at http://www.nyrp.org/About/New_Leaf_Restaurant_Bar andhas its own website at www.newleafrestaurant.com.70