Travelers' Philanthropy Handbook - Center for Responsible Travel

Role of the Guide – On-site:“Our local guides are the drivers of the program and provide the experience thatmakes guests want to give back. We also have predeparture information that hasproven to be the biggest success factor, plus the guides bringing those elements ofprogram positioning into the tourist experience.” Sonya Bradley, Country Walkers,www.countrywalkers.com• Public RelationsNo matter if you are approaching a newspaper or working the social networks, getting “ink” is alot easier if you are touting your company’s generosity as well as its products and philosophy.• Website“Sustainability” is no longer a company asset; it’s a business necessity. You need to positionyour “green” qualifications in a prominent position – banner on landing page and/or a primarylink.The page (s) devoted to your programs must be regularly updated, with dates, new photos anddated quotes. If the pages aren’t moving it’s easy to suppose that the programs aren’t either.Travel Partner on Importance of Websites:“Almost no one donates at the project site unless they have brought soccer ballsetc. The guides aren’t comfortable taking money. They direct people through thewebsite, and the guests like that.” Sonya Bradley, Country Walkers,www.countrywalkers.com140