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Travelers' Philanthropy Handbook - Center for Responsible Travel

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where many local community activities take place, including those focussed on youth andeducation.Step 5. An Independent AssociationFollowing implementation of the pilot phase, there will be a short evaluation period during whichtime the Monteverde Institute will head up an assessment of the pilot project, including the levelof business and visitor support and the success of the various mechanisms used. Based on thisevaluation, the Monteverde Institute and the Advisory Committee will produce a long-termstrategic plan detailing a road-map <strong>for</strong> creating the destination level Monteverde <strong>Travel</strong>ers’<strong>Philanthropy</strong> program that can, over a 5-year period, become self-funding. The strategic planwill include an assessment into the feasibility of establishing an independent, not-<strong>for</strong>-profit,democratically elected entity that would manage the Monteverde <strong>Travel</strong>ers’ <strong>Philanthropy</strong> Fundin the long-term.• Challenges of a Destination-level InitiativeDeveloping a <strong>Travel</strong>ers’ <strong>Philanthropy</strong> program at thedestination-level raises a series of challenges that aregenerally not encountered by an individual tourismbusiness that builds its own program. These challengesinclude:ooooHow to motivate and unite a number of disparatetourism enterprises in pursuit of identified goalsand objectives;How to select fund collection mechanisms that canwork across a number of different businesses withvarying business and accounting models (e.g.hotels versus tour operators);How to practically identify community developmentprojects that should benefit from tourismdonations, given the number of actors andinstitutions involved in a destination-level initiative.How to build an effective campaign to educatevisitors about community needs and generatecontributions to assist designated local projects.• Expected OutcomesQuetzal in Monteverde cloud <strong>for</strong>est,Costa Rica.Credit: Justin WelshGiven the complex challenges involved in the development of Monteverde <strong>Travel</strong>ers’<strong>Philanthropy</strong> Initiative, the program organizers are both realistic and cautious about what can beachieved in the 18 months designated <strong>for</strong> its development and launch. In the long-termhowever, the initiative seeks to affect a number of structural issues. Proposed outcomes are asfollows:oThe immediate outcome anticipated from our project is a politically and technicallyviable <strong>Travel</strong>ers’ <strong>Philanthropy</strong> Initiative <strong>for</strong> Monteverde, based on active stakeholderparticipation and community consultations.97

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