7 KEYS TO SUCCESS - DealersEdge
7 KEYS TO SUCCESS - DealersEdge
7 KEYS TO SUCCESS - DealersEdge
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Key #3 Selling SystemInterest RateDETERMINING INTEREST RATE:State Maximums: The highest amount of interest allowable May cause contract length to be extended artificially Hardest to justify to customersRask Based: The annual interest collected meets or exceeds net charge-off amount Comparable to or less than Special Finance ratesMarketing Tool: A lower rate than is necessary to offset net charge-offs Used in advertising and marketing campaigns