the lowa fit: the aaaah factorLOWA Offers True Widths!30% of LOWA customers are asking for wide widths, with an additional 10% asking for narrow widths.In addition to our standard medium widths, several of our backpacking, trekking and hiking bootscome in narrow and wide widths.- Narrow: Banff, Banff Lady, Trekker, Lady Sport- Wide: Banff, Banff Lady, Tibet, Hunter, Trekker, Lady SportLOWA Offers Extended Sizes!9% of our customers are asking for those larger sizes.The following boots are available in hard-to-find men’s size 15’s and 16’s- Civetta Extreme (16’s)- Trekker (16’s)- Renegade GTX Mid and Lo (15’s)- Tempest II Mid and Lo (15’s)- Kody Mid and Lo (15’s)- Wexford GTX Mid (15’s)- Snowbird (15’s)- Tucson (15’s)We often get asked “What’s the easiest way to grow our retail business?”It’s simple: Stock widths and extended sizes, and be sure to reorder when you sell a pair. People who are hard tofit talk to each other and your shop should be the “Fit Solution Destination.”We designate our widths this way:S is “Narrow” (the equivalent of a AA)The last is 2.5mm narrower, with less volume around the arch /instep areaM is “Medium” (the equivalent of a D)The standard LOWA lastW is “Wide” (the equivalent of EE)The last is 2.5mm wider, with <strong>more</strong> volume around the arch/instep areaXL refers to an “Expanded Toe Box”This only applies to the toe section;the ball of foot/instep area remains unchangedWXL refers to an “Expanded Toe Box with More Volume Around the Arch/Instep”Dear LOWA...Four years ago I bought a pair of <strong>Lowa</strong> boots in a store in Ann Arbor Michigan. I also bought a backpack. From that point, I left theU.S. on an 18-month around-the-world trip that spanned from the jungles of Fiji to the ice packs of New Zealand, to the deserts ofUzbekistan. I wore my <strong>Lowa</strong> boots every day and when they weren’t on my feet they were strapped to the back of my pack. In that18 months I went through 11 pairs of sandals, and two pairs of tennis shoes, but my LOWAs kept going. I’vebeen back in the states for <strong>more</strong> than two years now, and after buying new laces for them, they still sit inmy closet and go with me whenever I hike, camp, or venture out into the snow. They have been soaked incountless rivers, frozen on <strong>more</strong> than a few mountainsides, and filled with oozing muck <strong>more</strong> times than I cancount, and they look practically new to this day. I’ve never seen a tougher, better built boot, and I tell allmy buddies that if they want good foot gear, there’s only one choice: <strong>Lowa</strong>.I’m considering buying a new pair this year, but it’s a hard choice to make when my old ones still get thejob done. Amazing. You guys are the best! Have a great new year.Sincerely,Derek P.The LOWA Fit
girl powerWomen have become one of the driving forces in the outdoor market and their buying power is here tostay. That’s a good thing for LOWA, because once women try our boots, they usually become fiercely loyalto our brand. Why such loyalty? Simple - our women’s boots have always been built to fit women’s feet andlegs. LOWA understands that it’s important to build a women’s boot with true women’s lasts and designboots with women’s-only features.Fashion designer, Diane Von Furstenberg may not be your typical customer but she’s a dedicated hiker thathas found her boot - LOWAs! She wears Renegades and Klondikes, and calls them “sexy in a weird way.”Here are a few examples of the special little details that make LOWA boots truly women-specific.- C4 padded tongue is comfy over the instep. (Remember, comfort is the #1 factor that femalecustomers look for in a boot.)- Comfort cuffs and Comfort “spoilers” provide softer, contoured padding to accommodate the backof the Achilles and ankle areas- Achilles areas are “notched” down to accommodate back of ankle- Glove leather on tongue (on non-GTX boots) and extra padding for maximum comfort on the instep- Specific boots use a soft glove leather in the upper cuff for a comfortable fit about the ankle area- Flexible soles for easier walking and hiking- Female-specific lasts which are narrow in the heel, higher in the arch and wider at the ballDid you know that women have:- Narrower heels - Proportionally wider forefeet - Higher arches which can create sensitive areason the top of the instep - Lower calves and Achilles tendons - Less padding than men’s feetComfort Cuff andComfort Spoilersprovide softer, contouredpadding to accommodatethe back of the Achillesand ankle areas.Dear LOWA...I love the Mira boots. The very firsttime I had them on, we hiked up a mountain2.5 miles and back. I would have hesitatedto try that with another brand, but I hadconfidence in <strong>Lowa</strong>’s.From the beginning, the boots werecomfortable and fit like a glove. They providedexcellent traction, and after our four hour hike,my feet felt great. I can’t say enough goodthings about them.I wore my other pair of <strong>Lowa</strong> hiking bootsto a wedding last weekend ... how versatileis that?Thanks again, we LOVE <strong>Lowa</strong>!Regards,Carey K.Girl Power