Annual Report 2010/11 - Sonova
Annual Report 2010/11 - Sonova Annual Report 2010/11 - Sonova
“I love playing the piano in front of an audience, and I try to play it in a very emotional way. When I succeed in doing so, I feel proud and happy.” Joel Bornett, age 12, Germany His solution: a behind-the-ear hearing instrument from Phonak (Ambra/CROS)
eaKinG barrierS – with talent and technology When Joel developed meningitis at the age of 14 months, which left him with severe inner ear damage, no one could imagine that he would one day learn to play an instrument. Since then, Joel has become completely deaf in his left ear and has profound hearing loss in his right ear. Joel began wearing hearing aids from Phonak at a young age and since the age of seven he has been using the wireless Phonak CrosLink solution in his completely deaf ear. Around the same time, he began to take piano lessons. They were originally intended to serve as hearing therapy, but Joel soon proved to have great musical talent. Today, he wears the high-performance Phonak Ambra hearing instrument, which is equipped with a music program. He turns it on manually when playing music and it helps him to play the piano even better and with more differentiation. In fact, he plays so well that he won first place in the regional competition “Young people make music” (“Jugend musiziert”) in 2011. Above all, the judges praised his ability to feel and express the music and to make the audience feel it as well. In truth, one would expect Joel to reach his musical limits at some point due to his profound hearing loss. But he keeps managing to delay that event – with talent, passion and Phonak technology. Joel has recently begun wearing the new Phonak CROS, which wirelessly transmits sound in full bandwidth from the deaf ear to the hearing instrument in the other ear. This not only makes it easier for him to understand language in a noisy environment; his piano playing has also improved and taken on a softer tone – something his piano teacher also confirms.
- Page 1 and 2: THE HEARING CARE COMPANY All the So
- Page 3 and 4: highLightS & Key figureS - New sale
- Page 5 and 6: 02 Foreword 06 Sonova Group 16 Hear
- Page 7: from 2002 to 2004 and subsequently
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- Page 13 and 14: and a global distribution network e
- Page 15 and 16: THE SONOVA GROUP No hearring loosss
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- Page 19 and 20: StraiGHt From real liFe - cowboy ha
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- Page 27 and 28: LYRIC - THE “CONTACT LENS FOR THE
- Page 29 and 30: Sonova is investing heavily in the
- Page 31 and 32: Eight years later, Evelyn almost co
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- Page 35 and 36: The considerable strategic importan
- Page 37 and 38: ABOUT ADVANCED BIONICS Advanced Bio
- Page 39 and 40: worKinG - and communicating safely
- Page 41 and 42: EMPLOYEES FOCUS ON PEOPLE One of th
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- Page 45 and 46: The key environmental data shown in
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- Page 53 and 54: in critical moments. As a consequen
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“I love playing the piano in front of an audience,<br />
and I try to play it in a very emotional way.<br />
When I succeed in doing so, I feel proud and happy.”<br />
Joel Bornett, age 12, Germany<br />
His solution: a behind-the-ear hearing instrument<br />
from Phonak (Ambra/CROS)
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