Annual Report 2010/11 - Sonova
Annual Report 2010/11 - Sonova Annual Report 2010/11 - Sonova
18 • Behind-The-Ear hearing instruments (BTE) (Phonak/Unitron/Sona) • FM systems (Phonak Communications) Middle ear implants (Phonak Acoustic Implants) Cochlear implants (Advanced Bionics) Custom In-The-Ear hearing instruments (ITE) (Phonak/Unitron/Sona) • Hearing protection (Phonak Communications) • Wireless communication systems (Phonak Communications) • Earphones (Phonak Audéo PFE) Invisible extended-wear hearing instruments (Lyric) The core brand Phonak features a full range of hearing instruments across all price-performance classes. Thanks to technological innovations, the devices provide increasingly better performance for improved speech comprehension and quality of life. In addition, Phonak also serves the promising market segment of wireless FM systems for audiologic applications. The Unitron brand is aimed at customers who are more inclined to seek value for money. The hearing systems are available in various price classes with a wide selection of functions and form factors, offering particularly good speech understanding in different situations. Unitron has a strong presence in the business and economy class segments. The latest member of the premium-class Phonak family offers an innovative product approach aimed at the mild to moderate hearing loss segment: Lyric, the “contact lens for the ear,” is the first hearing instrument that can be worn invisibly in the ear canal for up to four months without interruption. The young Sona brand represents a unique product and service concept for people with mild to moderate hearing loss. Hearing care professionals benefit from simplified storage and ordering processes and an innovative fitting process. Sona models are available to end customers in two form factors and several price-performance classes and can be configured immediately to the wearer’s preferences. Sonova’s aim is to further increase penetration of the hearing instrument market in order to reach an even larger customer base with its products. The Group’s strategy is based on easier access to hearing instruments, focus on customer needs, and a strong service mentality. Sonova provides end customers with better access to hearing instruments by having a higher number of points of sale and actively supporting hearing care professionals in selecting locations and making their shops more attractive. The Group believes a key success factor in reaching customers is to focus on the needs of hearing instrument wearers and hearing care professionals. Technological innovations and continuous improvements in the performance of hearing instruments lead to improved customer satisfaction and thus to broader acceptance of hearing instruments. Innovation – in terms of products, quality and range of services, training of hearing care professionals and marketing and sales – is therefore the prime requirement for long-term success in the hearing instrument sector. Sonova also sees enormous potential in overcoming the current stigma of wearing a hearing instrument. With the help of a broad educational campaign, for example, in connection with the Hear the World initiative, the Group is committed to dispelling prejudices and fostering a broader public awareness of the benefits of modern audio technology. GEARED TO MARKET AND CUSTOMER NEEDS It is clear what customers want: hearing instruments should deliver better understanding in noisy environments and a natural sound experience. They should also be easy to use and ever smaller – and, if possible, invisible. The trend towards miniaturization has been successfully exploited in recent years. The smallest BTE models almost completely disappear behind the ear. With its Phonak core brand of miniature hearing instruments Sonova plays a pioneering role and has the smallest model currently on the market in every performance and amplification class. Phonak’s Lyric is the first extended-wear hearing solution that sits deep in the ear canal, is completely invisible from the outside and can be worn for up to four months without interruption.
THE PHONAK SPICE GENERATION – THE SPICE CHIPSET: 16 million transistors packed in 65 nanometer technology offering the fastest processing speed with 200 million operations per second, and the largest memory in the industry at 1.5 Mbit. – THE DESIGN APPROACH: ContourDesign goes beyond the esthetics of the devices. The instruments are not only visually attractive but are also designed to be ergonomic and user-friendly. Each Spice generation BTE model is the smallest in its amplification class. Ambra Petite Ambra microM Audeo S YES HEARING INSTRUMENTS – THE FITTING SOFTWARE: Phonak Target is the first software solution to be geared to the fitting style of the hearing care professional instead of prescribing a rigid process. Target permits fast, simple, and individualized fitting. – THE PRODUCT RANGE: The Spice generation is available in all segments and form factors. Customers benefit from the performance of the new chipset both in the premium class and the business and economy classes. Audeo S High-tech Ceramic CROS CROS Tip Audeo S MINI In-ear models 19
- Page 1 and 2: THE HEARING CARE COMPANY All the So
- Page 3 and 4: highLightS & Key figureS - New sale
- Page 5 and 6: 02 Foreword 06 Sonova Group 16 Hear
- Page 7 and 8: from 2002 to 2004 and subsequently
- Page 9 and 10: eaKinG barrierS - with talent and t
- Page 11 and 12: ON THE WAY TO BECOMING A GLOBAL HEA
- Page 13 and 14: and a global distribution network e
- Page 15 and 16: THE SONOVA GROUP No hearring loosss
- Page 17 and 18: Better hearing for people with norm
- Page 19 and 20: StraiGHt From real liFe - cowboy ha
- Page 21: THE HEARING INSTRUMENT MARKET - CON
- Page 25 and 26: WIDE RANGE OF HEARING INSTRUMENTS T
- Page 27 and 28: LYRIC - THE “CONTACT LENS FOR THE
- Page 29 and 30: Sonova is investing heavily in the
- Page 31 and 32: Eight years later, Evelyn almost co
- Page 33 and 34: THE HEARING IMPLANTS SEGMENT In the
- Page 35 and 36: The considerable strategic importan
- Page 37 and 38: ABOUT ADVANCED BIONICS Advanced Bio
- Page 39 and 40: worKinG - and communicating safely
- Page 41 and 42: EMPLOYEES FOCUS ON PEOPLE One of th
- Page 43 and 44: ISO 9001:2000 and 13485:2003 certif
- Page 45 and 46: The key environmental data shown in
- Page 47 and 48: ENVIRONMENTAL MANAGEMENT AT THE ST
- Page 49 and 50: CAMBODIA - BETTER OPPORTUNITIES FOR
- Page 51 and 52: Better hearing - better success at
- Page 53 and 54: in critical moments. As a consequen
- Page 55 and 56: CrOSS-SHArEHOLDInGS Sonova Holding
- Page 57 and 58: BOArD Of DIrECTOrS The primary duty
- Page 59 and 60: Andy rihs Co-founder, non-executive
- Page 61 and 62: onald van der Vis non-executive mem
- Page 63 and 64: AuDIT COMMITTEE The members of the
- Page 65 and 66: Alexander Zschokke Interim CEO, GVP
- Page 67 and 68: Dr Hans Leysieffer GVP research & D
- Page 69 and 70: COmPenSatiOn and SharehOldingS - co
- Page 71 and 72: The shares/rSus have a blocking per
THE PHONAK SPICE GENERATION<br />
– THE SPICE CHIPSET: 16 million transistors packed in<br />
65 nanometer technology offering the fastest processing<br />
speed with 200 million operations per second,<br />
and the largest memory in the industry at 1.5 Mbit.<br />
– THE DESIGN APPROACH: ContourDesign goes beyond the<br />
esthetics of the devices. The instruments are not only<br />
visually attractive but are also designed to be ergonomic<br />
and user-friendly. Each Spice generation BTE model is<br />
the smallest in its amplification class.<br />
Ambra Petite Ambra microM<br />
Audeo S YES<br />
HEARING INSTRUMENTS<br />
– THE FITTING SOFTWARE: Phonak Target is the first software<br />
solution to be geared to the fitting style of the<br />
hearing care professional instead of prescribing a rigid<br />
process. Target permits fast, simple, and individualized<br />
fitting.<br />
– THE PRODUCT RANGE: The Spice generation is available<br />
in all segments and form factors. Customers benefit from<br />
the performance of the new chipset both in the premium<br />
class and the business and economy classes.<br />
Audeo S High-tech Ceramic<br />
CROS CROS Tip<br />
Audeo S MINI<br />
In-ear models<br />
19
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