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Annual Report 2010/11 - Sonova

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and a global distribution network ensure that people around<br />

the world will hear and communicate better every day.<br />

Technology leader thanks to platform concept<br />

<strong>Sonova</strong> has become an innovation leader and is one of the<br />

biggest drivers in the fast-paced evolution of state-of-the-art<br />

hearing technology. Research and development is a key<br />

source of strength for the <strong>Sonova</strong> Group. R&D expenditures<br />

totaling CHF 108 million in the financial year <strong>2010</strong>/<strong>11</strong><br />

enable the company to stay one step ahead of the market<br />

and to continue setting new standards in areas such as<br />

miniaturization, wireless technologies, and sound quality.<br />

Thanks to a platform concept that is unique in the industry,<br />

<strong>Sonova</strong> is able to quickly transform technological innovations<br />

into a complete product portfolio under a number<br />

of brands, thus leveraging synergies and achieving economies<br />

of scale. Every two to four years, <strong>Sonova</strong> introduces a<br />

new platform that forms the basis for new products launched<br />

every six to nine months.<br />

This modular principle, which was introduced in 2002, comprises<br />

four key components: the processor, the algorithms,<br />

the mechanical design, and the fitting software. The heart<br />

of the product is the processor, which is identical in all<br />

models based on a given platform. The algorithms form the<br />

basis for different functions. Mechanical components such<br />

as speakers, microphones, and housings are combinable and<br />

are installed in multiple models. The fitting software, which<br />

can be used for all models on a given platform, makes it<br />

possible to fine-tune the hearing instruments to meet the<br />

end customer’s individual needs.<br />

HEARING CARE SOLUTIONS<br />

Type of hearing loss:<br />

sensorineural<br />

mixed<br />

conductive<br />

• Behind-The-Ear hearing instruments (BTE)<br />

• FM systems<br />

Custom In-The-Ear hearing<br />

instruments (ITE)<br />

• Hearing protection<br />

• Wireless communication systems<br />

• Earphones<br />

SONOVA GROUP<br />

Middle ear implants<br />

Cochlear implants<br />

Invisible extended-wear hearing instruments<br />

<strong>Sonova</strong> has launched three platform generations to date.<br />

The PALIO and CORE platforms set new standards in microchip<br />

technology in 2004 and 2007. With the launch of the<br />

Spice platform in the fall of <strong>2010</strong>, <strong>Sonova</strong> combined the<br />

highest performance hybrid in the industry with an elegant<br />

product design and innovative fitting software, underscoring<br />

its technology leadership once again.<br />

High-tech manufacturing<br />

The new <strong>Sonova</strong> technology and manufacturing center in<br />

Stäfa, Switzerland, was officially opened in October <strong>2010</strong>.<br />

With this project, worth more than CHF 40 million, the <strong>Sonova</strong><br />

Group is investing in Switzerland as a business location<br />

and in the top quality of its products. A significant portion of<br />

<strong>Sonova</strong>’s total manufacturing is handled in Stäfa, with a<br />

focus on high-tech components for hearing systems; 90% of<br />

hearing solutions manufactured in Stäfa are exported around<br />

Hearing instruments<br />

Cochlear implants<br />

Degree of hearing loss: mild moderate (40 to 70 dB) severe (70 to 90 dB) profound<br />

DACS<br />

Bone anchored hearing systems<br />

9

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