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Annual Report - Sonova Holding AG

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OUTLOOK<br />

Sales – outgrow the market once again<br />

We are confident that Phonak’s sales will continue to develop<br />

positively thanks to our ongoing investment of human and<br />

financial resources in product innovation and the expansion of<br />

the distribution network. We expect the current growth trend in<br />

the hearing instrument industry to continue during 2006/07. We<br />

anticipate being able to once again outgrow the market, based<br />

on our recent and planned product launches.<br />

Further enhance gross profit margin<br />

In 2006/07, we expect a further increase in the gross profit<br />

margin. After years of exceptionally strong growth, however,<br />

the rise will be more moderate, i.e. less than in previous financial<br />

years. The most important drivers will be the growing quota of<br />

products based on the PALIO platform and economies of scale<br />

achieved through higher production volumes. Continuous measures<br />

to improve productivity and optimize production processes<br />

will also help to increase the gross profit margin. These<br />

forecasts assume no significant change will occur in the product<br />

mix – the percentage of total sales contributed by first class,<br />

business class, and economy class hearing systems.<br />

Increase spending on research and development<br />

Spending on research and development is expected to increase<br />

again significantly in 2006/07. Major projects include<br />

new product developments, hardware and software platform<br />

development, and new technology research.<br />

Further improve EBIT margin<br />

Management expects a further improvement in the EBIT<br />

margin as a result of the expected gross margin increase as well<br />

as a reduction in operating expenses as a percentage of sales.<br />

Slightly increase capital expenditures<br />

To provide the additional infrastructure needed to boost<br />

our sales, we plan to slightly increase our capital expenditures<br />

in 2006/07. Major investment projects will include tooling for<br />

new products, production equipment, and IT infrastructure and<br />

systems.<br />

Use of financial resources<br />

The financial resources of the Group are used primarily to<br />

finance capital expenditures and for the repayment of debt<br />

according to existing terms. In addition, the Phonak Group will<br />

invest a portion of its financial resources to further expand its<br />

distribution channels. We believe these investments will lead to<br />

further sales growth, increased market share, and an attractive<br />

return in profits.<br />

Outlook<br />

15

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